Making Science Group, S.A., a leading digital marketing and technology consulting firm, and Lutech S.p.A., a digital leader headquartered in Italy, have entered into an agreement under which Making Science will sell its Cloud and Cybersecurity business unit in Spain to Lutech. This strategic divestment enables Making Science to sharpen its focus on core competencies in digital marketing, AdTech, and artificial intelligence, while bolstering Lutech's European footprint in high-demand IT services and SaaS solutions for enterprise clients.
The transaction will be effected by the sale and purchase of Making Science’s legal entities in Spain that operate in the cloud infrastructure, enterprise software development, and cybersecurity services segments.
The consideration payable under the transaction is a maximum of €26 million and consists of an upfront payment plus an additional payment to be paid in the first half of 2026, based on actual 2025 EBITDA.
Closing of the transaction, expected in Q4 2025, is subject to foreign direct investment approval in Spain and the fulfillment of customary conditions precedent for this type of transaction.
For Making Science, the divestment allows the company to focus its resources and management capabilities on its core business units: Digital Marketing Services, AdTech, and RAISING (its Artificial Intelligence technology division). These are the segments where the company has developed distinct competitive advantages and holds the greatest opportunities to become a global leader in both categories, maximizing international expansion and value creation.
For Lutech, this acquisition is another significant step in its international growth strategy. It establishes a strong foothold in the Spanish market, incorporating a talented team with a proven track record and a solid client base which further strengthens the presence of Lutech in Spain with Lutech Sapimsa and Cimworks. The addition of this unit strengthens Lutech's capabilities in high-demand areas such as cloud services, custom software, and cybersecurity, enhancing its offering for clients across Europe.
Lutech was advised by PCB Partners, DLA Piper and EY. Making Science was advised by GP Bullhound and Gómez-Acebo & Pombo.
This move aligns with broader trends in IT consulting, where firms streamline portfolios to invest in high-growth SaaS areas like AI and AdTech, while acquiring specialized teams to scale cybersecurity and cloud capabilities for enterprise resilience.
The transaction is structured to ensure complete operational continuity for all current clients and the seamless integration of the expert team into Lutech. Furthermore, Making Science and Lutech confirmed a strategic alliance whereby Making Science will continue to be an important customer of this business unit, ensuring that its clients maintain seamless access to the differentiated skillset and technology of its former cloud and cybersecurity unit.
Lutech is a leading Italian technology group in the development and implementation of enterprise solutions, with a proven track record in the management and development of high-performance technical teams. Its profile guarantees not only continuity in service to current customers, but also optimal conditions for the future growth of the acquired team.
José Antonio Martínez, CEO and Founder of Making Science, said:
"This transaction represents a strategic milestone in Making Science's evolution toward a more specialized and efficient organization. We are delighted to have found an ideal partner in Lutech, a top-tier group that guarantees the best possible future for the team and continuity of service for its clients. This agreement allows us to focus our resources on our global digital marketing and AI businesses, where we have the ability to establish sustainable leadership positions, while forging a new strategic relationship with Lutech."
Giuseppe Di Franco, CEO of Lutech Group, said:
"This acquisition is a key step in our international expansion strategy and reinforces our leadership in digital transformation services across Europe. We are impressed by the talent and expertise of the team at Making Science's Cloud, Software, and Cybersecurity unit, and we are excited to welcome them to the Lutech family. Together, we will enhance our ability to serve our clients in Spain and across Europe, and we are committed to ensuring a seamless transition for clients and investing in the team's future growth."
This alliance exemplifies collaborative IT ecosystems, where divestitures foster ongoing partnerships to sustain service quality in cloud and cybersecurity SaaS, benefiting clients across European markets.
Making Science will provide more information on the planned use of the capital obtained once the transaction has been completed. In its H1 Results release dated July 31, 2025, Making Science reaffirmed its financial guidance for the fiscal year 2025. Making Science will communicate any updates to its 2025 Guidance or its 2027 Plan to the market after the transaction is completed.
The divestment positions Making Science to accelerate investments in AI-driven AdTech and digital marketing SaaS, potentially enhancing shareholder value through focused growth in high-margin segments.
This agreement between Making Science and Lutech not only refines Making Science's strategic focus on digital innovation but also amplifies Lutech's capabilities in critical IT infrastructure areas. By preserving client relationships through a continued partnership, the deal ensures minimal disruption while unlocking new opportunities for expansion in Europe's evolving technology landscape, where demand for integrated cloud, cybersecurity, and AI solutions continues to surge.
Making Science is an AI-powered digital acceleration company that currently has more than 1,200 employees and a presence and technological development in 18 markets: Spain, Portugal, Mexico, Argentina, Colombia, Brazil, France, Netherlands, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent.
Lutech Group, a leader in Italy and a European player in digital and AI, designs, implements, and manages solutions for digital transformation, innovation, and the growth of companies and institutions, thanks to its in-depth knowledge of industry-specific processes.
With 5,500 professionals and revenues of around €1 billion, Lutech Group drives change through an end-to-end journey in which business consulting, execution, and governance maximize business results, delivering a complete and integrated offering.
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