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Lookout’s Smishing AI Fights SMS Phishing with Advanced AI


Lookout’s Smishing AI Fights SMS Phishing with Advanced AI
  • by: Business Wire
  • |
  • September 11, 2025

Lookout, Inc. has introduced Smishing AI, a groundbreaking solution that leverages artificial intelligence to combat the rising threat of SMS phishing attacks targeting enterprises. This innovative tool addresses the increasing sophistication of smishing campaigns, which deceive users into sharing sensitive information through fraudulent text messages.

Quick Intel

  • Lookout launches Smishing AI, the first AI-powered solution to detect SMS phishing.

  • Uses large language models to analyze message intent and context.

  • Protects enterprises from sophisticated social engineering attacks.

  • Incorporates strict privacy safeguards, including opt-in and zero-retention policies.

  • Part of Lookout’s Mobile Endpoint Security platform.

  • Reinforces Lookout’s leadership in AI-driven mobile threat defense.

Smishing: A Growing Threat to Enterprises

SMS phishing, or smishing, involves cybercriminals sending deceptive text messages that mimic trusted sources, such as banks or delivery services, to steal sensitive data or install malware. With generative AI enabling attackers to craft highly convincing messages, smishing has become a prevalent threat to organizations. Lookout’s Smishing AI addresses this challenge by analyzing the intent and context of messages, moving beyond traditional detection methods like identifying malicious URLs or spoofed senders.

AI-Powered Innovation in Mobile Security

Lookout Smishing AI utilizes large language models to provide advanced protection against social engineering campaigns. “Generative AI has made it easier for attackers to execute large-scale campaigns, making smishing one of the most common social engineering threats businesses face today,” said Firas Azmeh, president of endpoint security at Lookout. “With Smishing AI, we’re redefining mobile threat defense by focusing on the actual root cause—the intent of the message. This innovation showcases our AI-first security approach, enabling customers to protect their workforce against attacks that target the human layer.”

Prioritizing Privacy in Threat Defense

Privacy is a core component of Lookout’s Smishing AI. The solution requires explicit opt-in from both administrators and end users, excludes trusted contacts from analysis, de-identifies personal information, and follows a zero-retention policy with its LLM service to ensure message content is neither stored nor used for training. These measures ensure robust security without compromising user trust.

Setting a New Standard for Mobile Threat Defense

The launch of Smishing AI reinforces Lookout’s commitment to AI-first security. Zeus Kerravala with ZK Research notes that “as generative AI enables attackers to craft increasingly convincing social engineering campaigns, Lookout is raising the bar for mobile threat defense, with Smishing AI, they’re not just reacting to threats, they’re anticipating them." By combining over a decade of mobile security expertise with cutting-edge AI, Lookout sets a new benchmark for proactive threat protection.

Lookout Smishing AI is now available within the Lookout Mobile Endpoint Security platform, offering enterprises a powerful tool to safeguard against evolving mobile threats.

About Lookout

Lookout is the recognized leader in mobile security, trusted by governments, enterprises, and small businesses worldwide. The company pioneered the mobile security industry in 2009 and has built the largest and most advanced dataset in the market, protecting over 235 million devices and analyzing over 400 million apps. Powered by AI-driven mobile threat intelligence and supported by a world-class research team, Lookout delivers unmatched protection and proactive threat detection.

  • CybersecurityMobile SecurityAIEnterprise Security
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