The vision of a reusable digital identity is becoming a reality with the launch of Jumio's latest innovation. The company has introduced selfie.DONE, a new solution that allows trusted users to be instantly recognized and reverified using only a selfie, completely eliminating the need to rescan their physical ID documents for subsequent onboarding or authentication events. This breakthrough, launching first in Brazil before a global rollout, aims to dramatically reduce user friction while maintaining high security standards.
Jumio has launched selfie.DONE, a solution for true reusable identity.
Trusted users can reverify with just a selfie, no ID rescanning required.
The technology is powered by the global Jumio Identity Graph.
It uses biometric matching, liveness detection, and fraud analysis in real-time.
The solution aims to increase completion rates and reduce operational costs.
It is launching first in Brazil, leveraging the local CPF number system.
The power behind selfie.DONE is the Jumio Identity Graph, a proprietary technology built on tens of millions of cross-customer, cross-industry identities from both legitimate and fraudulent transactions. This global network provides a significant advantage over siloed identity systems that rely only on a single customer's data. By leveraging this vast intelligence, Jumio can make risk-aware decisions about when a user's identity can be safely reused.
The primary user benefit is the elimination of the most cumbersome step in identity verification: finding and rescanning a physical ID. selfie.DONE intelligently determines when a returning user has already been verified, allowing them to skip this step entirely. This streamlined process is designed to dramatically increase completion rates, shorten onboarding time, and lower operational costs for businesses, all while enhancing the customer experience.
The solution is built within Jumio's centralized, audited security framework, which includes certifications like ISO 27001 and SOC 2 Type II, and complies with GDPR and Brazil's LGPD. Every reuse decision is powered by a multi-layered security check combining biometric matching, liveness detection, and real-time fraud pattern recognition. This ensures that identities are reused responsibly without compromising security or privacy.
Jumio has chosen Brazil as the initial launch market due to strong demand for low-friction onboarding, particularly in the gaming and fintech sectors. The solution will leverage the country's widespread use of the CPF (Cadastro de Pessoas Físicas) number for verification, minimizing the need for user education and enabling rapid deployment to millions of users. This marks the first step in Jumio's multi-phase global strategy to make reusable identity a universal standard.
Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust.
Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions.
Based in Sunnyvale, California, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners.
