DNSFilter, a global leader in AI-powered protective DNS and content filtering, today announced a significant expansion of its MSP Partner Program. The enhanced program introduces a structured three-tier model designed to meet MSPs where they are and invest more deeply in those growing their security services practice. New research from DNSFilter reveals the scale of the commercial pressure MSPs are navigating with 85% of MSP leaders surveyed admitting there is a security capability they cannot effectively deliver today.
85% of MSPs admit security capability gap they cannot effectively deliver.
58% name AI-generated phishing and social engineering as biggest emerging threat.
49% cite security tool licensing costs as biggest obstacle to growing security revenue.
Three-tier program: Select, Accelerator, and Strategic Partner levels.
More than 6,000 MSPs currently use DNSFilter.
47% cannot effectively deliver security posture reporting for compliance.
DNSFilter's 2026 MSP Research found that 47% of MSP leaders cannot effectively deliver security posture reporting for compliance or cyber insurance purposes, the second-largest capability gap in the market, behind only advanced threat detection. For MSPs serving finance, healthcare, manufacturing, and legal clients, that gap is both a risk and a missed revenue opportunity. The top threats MSPs are most worried about over the next 12–18 months are operating at a layer that most current tools do not cover: 58% name AI-generated phishing and social engineering as the biggest emerging threat, 42% cite identity-based attacks, and 33% share concern with supply chain and third-party compromise.
Ken Carnesi, CEO and Co-Founder of DNSFilter, stated: "Our research makes the commercial reality facing MSPs impossible to ignore, but the flip side of that is a real opportunity we want to help our partners capture. When our partners succeed, more businesses get protected. That's the outcome we're building for."
DNSFilter Select Partner gives partners immediate access to the multi-tenant platform, white-label campaign assets, self-paced training, and volume-based pricing with no application form or long-term contract. DNSFilter Accelerator Partner provides a named account manager, sales engineer support for demos and POCs, co-marketing resources backed by MDF investment, and a dedicated annual business review. DNSFilter Strategic Partner includes custom enablement, joint selling motions, co-branded/white-label marketing, ongoing MDF, and a dedicated DNSFilter team aligned to the partner's revenue goals.
Rick Dupuis, Sr. Manager, Technical Solutions at Mainstay Technologies, commented: "DNSFilter has been a core part of our security stack for years, and this new MSP program reflects exactly what we've always valued about this partnership, a team that understands how MSPs operate and builds programs to match. DNS protection isn't optional; it's a non-negotiable first layer of defense for every client we onboard."
Charles Love, COO at ShowTech Solutions, added: "Being part of DNSFilter's MSP program isn't just about adding another tool to our stack, it's about aligning with a team that genuinely understands how we operate and what our clients need. DNSFilter has earned that trust. The platform delivers where it matters: reliable protection, a management experience built for multi-tenant environments, and a support team that treats us like partners."
Dan Cucchi, VP of MSP and Channel Sales at DNSFilter, stated: "The MSP community is where cybersecurity protection actually gets delivered to the businesses that need it most. With this next chapter in our program, we're putting more resources, more people, and more structure behind the partners who are growing with us."
About DNSFilter
DNSFilter is a cybersecurity company that protects every click, leveraging AI-driven content filtering and threat protection to block threats up to 10 days earlier than competitors. DNSFilter's solution secures workers wherever they are, helping organizations boost productivity, minimize compliance risk, and protect corporate brands on public Wi-Fi networks. Trusted by more than 45,000 organizations worldwide, DNSFilter enables organizations to deploy powerful protection in minutes while gaining deep visibility into their security posture.
