CrowdStrike and Qualtrics today announced a strategic integration that strengthens security for customer and employee experience programs. By connecting CrowdStrike Falcon Shield with the Qualtrics XM Platform, organizations gain real-time monitoring and automated safeguards for user activity, permissions, configurations, and data access, addressing growing concerns around data misuse in AI-driven experiences.
Customer and employee experience programs increasingly rely on sensitive data to deliver personalized interactions and drive business outcomes. As these programs adopt AI and automation, risks from misconfigurations, unauthorized access, and malicious activity rise. Falcon Shield addresses these threats by providing continuous monitoring within Qualtrics, identifying anomalies in user behavior, permissions, and integrations. Automated remediation enforces organizational policies proactively, minimizing exposure while maintaining the agility needed for modern experience management.
The integration extends CrowdStrike's SaaS security posture into Qualtrics XM, offering a consolidated view of risk across the experience ecosystem. Security and experience teams benefit from shared visibility, enabling faster detection and response to potential issues. This unified approach helps organizations demonstrate ethical data handling, comply with emerging regulations, and foster greater consumer trust—critical when data privacy directly influences loyalty and engagement.
“Every company competes on experience, and experience is built on trust,” said Daniel Bernard, chief business officer, CrowdStrike. “By integrating Falcon Shield with the Qualtrics XM Platform, we’re helping customers secure their most valuable data and ensure the integrity of every interaction. Together, we’re enabling organizations to innovate faster and operate with confidence.”
"Trust is the currency of innovation in business today, especially when delivering exceptional customer and employee experiences," said Assaf Keren, Chief Security Officer, Qualtrics. "Through this integration, our customers have the visibility and control they need to secure AI-driven workflows while moving at the speed modern business demands, as well as knowing their data is protected by the highest standards of security and ethics.”
This collaboration reflects the growing convergence of cybersecurity and experience management. By embedding advanced protection into the Qualtrics platform, organizations can accelerate investments in customer and employee programs with greater assurance, turning data-driven insights into competitive advantage while safeguarding privacy and integrity.
About CrowdStrike
CrowdStrike, a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value. CrowdStrike: We stop breaches.
About Qualtrics
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
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