Cloudflare Inc., the leading connectivity cloud company, today announced Adaptive Intelligence, a new continuous detection engine built directly into Cloudflare Bot Management. Powered by insights from trillions of requests across Cloudflare's massive global network, Adaptive Intelligence autonomously learns from meta-signals of live traffic, generating short-lived rules that make automated attacks far too expensive and time-consuming to continually launch. Organizations will now have access to powerful detection engine built to adapt and react instantly when threat actors breach defenses.
Launching automated cyberattack used to require advanced engineering skills, but modern AI and cheap online tools have made it simple and inexpensive to carry out. Today, nearly anyone with modest budget can easily rent networks of compromised devices, mask location behind real home Internet addresses, and use free software that mimics basic human behavior.
Unlike conventional bot mitigation products that rely on fixed updates, Cloudflare's Adaptive Intelligence acts like single, constantly learning brain. By analyzing more than trillion web visits every day to spot new threats as they happen, customers can:
Implement Always-On Defense — Cloudflare's ML model retrains continuously on live traffic, integrating new bot frameworks and bypass techniques into detection engine in real time instead of waiting for manual updates or scheduled releases.
Force Attackers to Start Over Every Time — Adaptive Intelligence automatically generates short-lived, hyper-targeted rules to block specific threats. Rotating rules prevents attackers from studying system, mapping defenses, or making lasting progress.
Catch Stealthy Attacks — Now customers can analyze multi-timeframe behavior patterns simultaneously to catch low-and-slow threats like slow credential stuffing and scraping campaigns that easily hide from traditional defenses.
Spot Malicious Intent Without Blocking Real Humans — By combining browser-level session behavior signals from Cloudflare Precursor with global edge telemetry, multi-layered architecture will be able to evaluate automation and abuse beyond basic binary tests.
Deploy Upgrades Safely and Autonomously — Security updates automatically test themselves against live traffic behind scenes, verifying accuracy and deterring false positives before deployment with zero downtime.
"Building taller walls fails when cost of scaling attack is effectively zero. To stop modern bot threats, you have to flip economics on attackers. Traditional defenses offer static target that threat actors can systematically solve. Cloudflare's Adaptive Intelligence creates moving target rendering attacker's engineering efforts obsolete before operation can ever achieve scale," said Dane Knecht, CTO at Cloudflare.
About Cloudflare
Cloudflare, Inc. is the leading connectivity cloud company. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
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