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A Canalys study, now part of Omdia, revealed at Fal.Con 2025 in Las Vegas, highlights the exceptional profitability of CrowdStrike’s Falcon platform, showing that partners can generate up to $7 in services revenue for every $1 customers spend. This 7:1 multiplier is the strongest recorded in the cybersecurity sector, underscoring the Falcon platform’s transformative impact on partner ecosystems.
The Canalys study analyzed CrowdStrike’s global partner network, including global system integrators (GSIs), managed service providers (MSPs), managed security service providers (MSSPs), and next-generation resellers. Partners offering comprehensive services—advisory, design, build/procure, adoption, and managed services—achieve the highest returns, with managed services contributing nearly half (~46%) of the total value. The Falcon Next-Gen SIEM is a key driver, enabling partners to expand high-margin practices, capture new revenue streams, and deliver compounding outcomes annually.
“Canalys’ findings reinforce how the Falcon platform is in a league of its own, setting a new standard for partner opportunity,” said Daniel Bernard, chief business officer at CrowdStrike. “Partners realize returns from day one, and those investing in the full Falcon services lifecycle are capturing outsized margins and sustained growth.”
Unlike typical ecosystems where service value diminishes over time, Falcon-based services grow in value year-over-year due to factors like partner maturity, service breadth, scale, and geographic reach. This positions CrowdStrike’s ecosystem as an industry leader.
As shown in the finance card above, CrowdStrike’s stock (CRWD) closed at $446.93 on September 16, 2025, with a market cap of $109.44 billion. The stock has risen 59.37% from $280.47 a year ago, though it remains below its year-high of $517.98. The one-month trend shows steady growth, with the stock price increasing from $428.87 on August 18, 2025, to $446.93. This financial strength aligns with the study’s findings, reflecting CrowdStrike’s robust market position and partner ecosystem growth.
“Cybersecurity is one of the fastest-growing segments of the channel, and partners are looking for platforms that can anchor profitable, long-term practices,” said Jay McBain, chief analyst at Canalys. “Our research shows CrowdStrike partners are realizing returns well above industry standards, with managed services and full lifecycle delivery fueling sustained growth.”
The Falcon platform, powered by the CrowdStrike Security Cloud and AI, delivers real-time threat detection, automated protection, and elite threat hunting, making it a cornerstone for partners. Its cloud-native, single-agent architecture ensures rapid deployment and scalability, driving immediate value for customers and partners alike.
CrowdStrike’s focus on an AI-native platform and an expanding Services Partner Program positions it at the forefront of the cybersecurity market shift, enabling partners to build sustainable, high-margin practices while addressing enterprise security needs across endpoints, cloud workloads, identity, and data.
CrowdStrike, a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk—endpoints, cloud workloads, identity, and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft, and enriched telemetry to deliver hyper-accurate detections, automated protection, and prioritized observability of vulnerabilities.
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