Bolster AI has announced the launch of Marketplace Monitoring & Takedowns, a comprehensive solution aimed at helping organizations combat the surge of fraudulent listings and counterfeit products. As digital fraud expands into diverse commerce channels, brands increasingly face revenue loss and diminished customer trust due to unauthorized sellers and scam-driven goods. Bolster AI’s new offering automates the detection and enforcement lifecycle, providing a scalable way for companies to protect their brand presence across the global marketplace ecosystem.
Bolster AI launches Marketplace Monitoring & Takedowns to combat counterfeit products and unauthorized sellers.
The solution automates the removal process through evidence-backed takedown workflows and re-listing suppression.
Designed for e-commerce, gaming, and digital goods providers facing brand exploitation.
Continuous monitoring covers prioritized global marketplaces to identify repeat abuse and seller networks.
The platform reduces the cost per takedown by up to 20x compared to traditional manual or legal processes.
Centralized reporting provides organizations with insights into fraud trends and total brand exposure.
The challenge for many modern brands is not necessarily finding fraudulent listings, but removing them efficiently. Traditional enforcement methods, such as manual reporting or legal actions like UDRP, can be prohibitively expensive and slow. Bolster AI CEO Rod Schultz highlighted that while many teams can identify fraud, few have the capability to remove it at scale. By automating these workflows, the platform allows brands to recover lost revenue and eliminate the operational burden typically associated with enforcement.
By managing the entire lifecycle—from initial detection to continued suppression of re-listings—Bolster AI ensures that fraudulent activity does not simply reappear after a single takedown. This proactive approach is critical as fraud continues to move beyond simple phishing into complex commerce-driven scams.
The shift in fraud tactics means that customer abuse often begins in search or social media before becoming visible in marketplaces. Todd Graham, Managing Partner at M12, Microsoft’s Venture Fund, noted that brands require a faster, more integrated way to respond to these multi-channel threats. Bolster AI’s platform provides this speed, offering evidence-backed requests that lead to faster action from marketplace providers.
The solution is available immediately, integrating into the broader Bolster AI platform to provide a unified defense against digital threats across domains, social media, and paid advertisements. This comprehensive visibility helps enterprises across financial services and technology industries stay ahead of evolving criminal networks.
About Bolster AI
Bolster AI is a leader in AI-powered brand protection, helping companies detect and remove digital threats across domains, social media, marketplaces, paid ads, and more. The platform combines continuous monitoring with automated enforcement to identify abuse and take it down quickly, protecting revenue, customers, and brand reputation. Bolster AI works with leading enterprises across financial services, e-commerce, technology, and other industries to reduce risk and stay ahead of evolving threats.
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