LG Ad Solutions has launched its operations in Australia, appointing Alex Blundell Jones as Commercial Director to lead its Sydney-based team. This expansion aims to deliver advanced Connected TV (CTV) advertising solutions, leveraging LG’s Smart TV ecosystem and proprietary data to help brands engage Australian audiences effectively.
LG Ad Solutions launches in Australia with a Sydney-based team.
Alex Blundell Jones appointed as Commercial Director for Australia.
Offers data-driven CTV advertising via LG’s Smart TV ecosystem.
Targets Australia’s advanced video market with premium ad formats.
Blundell Jones brings 15 years of media and advertising experience.
Expansion enhances brand reach on Australia’s home TV screens.
On July 14, 2025, LG Ad Solutions, the advertising technology arm of LG Electronics, announced its entry into the Australian market. With millions of active LG Smart TVs in Australian homes, the company is poised to offer brands scalable, high-impact advertising opportunities. Led by Alex Blundell Jones, the Sydney-based team will focus on delivering data-driven campaigns that combine performance and creativity. “CTV is no longer emerging—it’s essential—and Australian advertisers are looking for smarter, more accountable ways to reach engaged audiences on the biggest screen in the home,” said Alex Blundell Jones.
Alex Blundell Jones brings nearly 15 years of media and advertising experience, having previously been part of the founding team at Captify in the UK, which achieved a successful acquisition. Reporting to Ed Wale, VP of International, Blundell Jones will drive regional strategy, leveraging LG’s deterministic first-party viewership data to deliver targeted advertising solutions. His leadership is expected to strengthen LG Ad Solutions’ position in Australia’s competitive CTV market.
LG Ad Solutions offers native, video, and interactive ad formats powered by LG’s proprietary data, enabling brands to connect with viewers across their entire viewing journey. This capability is particularly valuable in Australia, a mature and media-savvy market with rapidly growing CTV adoption. “Australia is a mature, agile, and media-savvy market where CTV adoption is accelerating fast,” said Ed Wale. The company’s solutions are designed to unify brand marketing and performance, providing transparent access and measurable results.
The launch has garnered positive feedback from industry leaders. Ashton De Santis of The Trade Desk highlighted LG Ad Solutions’ ability to deliver “transparent access, high-quality signals, and measurable performance.” Similarly, Hari Caulfield of Foxtel Group praised LG’s first-party data and creative executions for driving subscription growth for platforms like Kayo and Binge. These partnerships underscore LG Ad Solutions’ potential to transform CTV advertising in Australia.
LG Ad Solutions’ entry into Australia marks a significant step in its global expansion, bringing its advanced CTV advertising capabilities to one of the world’s most dynamic video markets. With Alex Blundell Jones at the helm, the company is well-positioned to empower brands with innovative, data-driven advertising solutions tailored to Australian audiences.
LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands harness the power of Smart TV data and premium TV inventory. Available in over 30 countries, LG Ad Solutions delivers high-impact ad experiences across video, native, and interactive formats—backed by best-in-class data and measurement capabilities. As a division of LG Electronics, LG Ad Solutions leverages the scale and intelligence of millions of LG Smart TVs to deliver advertising that’s personal, measurable, and built for the future of TV.
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