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Domo, a leading AI and Data Products platform, has announced significant enhancements to its cloud integration capabilities with Snowflake, the AI Data Cloud company. These upgrades empower businesses to streamline data workflows, enhance governance, and deliver automated insights, enabling users of all skill levels to manage cloud data efficiently without moving or duplicating it.
Domo enhances cloud integration with Snowflake for seamless data management.
Magic ETL Pushdown now generally available for secure data transformations.
Native Snowflake SQL support simplifies script execution in Domo.
New Append, Upsert, and Partition options improve data update efficiency.
Streamlined setup and user-friendly interfaces boost operational agility.
Enhanced governance ensures secure, controlled data collaboration.
Domo’s enhanced integration with Snowflake allows users to query, load, and process data directly within the Snowflake AI Data Cloud, eliminating the need for data duplication. This streamlines cloud data management, enabling faster, actionable insights. “At Domo, we're relentlessly focused on innovation that translates into customer success,” said Ben Schein, SVP of Product at Domo. The upgrades cater to businesses seeking efficient data workflows across industries like retail and healthcare.
The Magic ETL Pushdown, previously in beta at Domopalooza 2025, is now generally available. It enables secure, drag-and-drop data transformations while leveraging Snowflake’s built-in security and governance. Additionally, native Snowflake SQL syntax support allows users to utilize Snowflake-specific functions or import existing scripts directly into Domo for seamless execution, catering to both low-code users and advanced data teams.
New Append, Upsert, and Partition capabilities in Magic ETL expand beyond traditional Replace operations, offering tailored data update methods for greater efficiency. Additional enhancements like Split Join, Split Filter, Rank & Window, Pivot, Unpivot, Writeback, and Enhanced Append Rows provide flexible transformation options, empowering businesses to handle complex data operations with ease.
Domo introduces Cloud Integration Sharing, allowing administrators to define precise access levels, from read-only to full editing, ensuring enterprise-grade security. The Cloud Data Location Configuration feature simplifies data management by letting users choose specific databases and schemas for output data, enhancing control and organization.
The upgraded integration includes a streamlined write setup process using temporary STS credentials, reducing complexity and maintaining compatibility with existing systems. New configuration and table connection interfaces offer clear guidance, improved navigation, and a user-friendly design. “Snowflake’s cloud data platform, paired with Domo’s ease of use, helped empower our business users with data-driven insights,” said David Damitz, Director, IT Business Intelligence and Sales Applications at TaylorMade Golf.
Domo’s enhanced Snowflake integration positions businesses to harness cloud data effectively, driving faster insights and impactful outcomes. By combining scalability, security, and ease of use, this partnership strengthens data-driven decision-making across enterprises.
Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customers’ preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.
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