
Wasabi Technologies, a leader in hot cloud storage, has announced a landmark partnership with USA Rugby, becoming the Official Cloud Storage Partner and front-of-jersey sponsor for the men’s and women’s national teams. This collaboration aligns two organizations focused on growth, excellence, and technological advancement, strengthening Wasabi’s sports sponsorship portfolio.
Wasabi Technologies provides simple, fast, and cost-effective cloud storage solutions designed for media-rich industries like sports and entertainment. With growing content archives, USA Rugby will leverage Wasabi’s platform to manage data efficiently, supporting digital transformation initiatives. “With digital transformation being top of mind for all sports organizations, we can’t think of a better partner than Wasabi to innovate alongside,” said USA Rugby CEO, Bill Goren.
As part of the agreement, Wasabi’s logo will be prominently displayed on the front of both the men’s and women’s USA Rugby National Team jerseys starting this summer and continuing through the 2025 season. This marks Wasabi’s first league-level sponsorship, showcasing its commitment to supporting women’s sports and expanding its global brand presence alongside partners like the Boston Red Sox and Liverpool Football Club.
Wasabi’s cloud storage eliminates complex tiers and unpredictable fees, offering a scalable solution for organizations with expanding data needs. “As Wasabi continues our rapid global expansion, we’re proud to partner with USA Rugby, an organization that is growing exponentially with a fan base that’s building momentum faster than ever,” said Michael Welts, chief marketing officer at Wasabi Technologies. This partnership positions Wasabi to guide USA Rugby in its digital innovation journey, enhancing data-driven strategies for fan engagement and performance analytics.
This collaboration builds on Wasabi’s robust sports sponsorship portfolio, which includes iconic teams like the Boston Red Sox and Liverpool Football Club. By partnering with USA Rugby, Wasabi reinforces its role as a leader in providing innovative cloud storage solutions for the sports industry, enabling organizations to harness data for operational and strategic advancements.
The partnership between Wasabi Technologies and USA Rugby represents a significant step in advancing data management for sports organizations. By combining Wasabi’s cutting-edge cloud storage with USA Rugby’s growth ambitions, this collaboration is set to drive innovation both on and off the field, enhancing experiences for fans and athletes alike.
Recognized as one of the technology industry’s fastest growing companies, Wasabi is on a mission to store the world's data by making cloud storage affordable, predictable and secure. With Wasabi, visionary companies gain the freedom to use their data whenever they like without being hit with unpredictable fees or vendor lock-in. Instead, they’re free to build best-of-breed solutions with the industry’s fastest-growing ecosystem of independent cloud application partners. Customers and partners all over the world trust Wasabi to help them put their data to work so they can unlock their full potential.
Established in 1975, USA Rugby is the National Governing Body (NGB) for the sport of rugby in America and a Full Sport Member of the United States Olympic and Paralympic Committee. Currently headquartered in Glendale, Colorado, USA Rugby is charged with developing the game on all levels and has more than 100,000 active members across the Youth, High School, College and Senior club level. USA Rugby oversees four national teams, multiple age-grade programs, and an emerging Olympic development pathway for elite athletes. In 2031 and 2033, USA Rugby will welcome the world for the Men’s and Women’s Rugby World Cup, all while following the 2028 Olympic games hosted in Los Angeles; two of the largest events in global sports.