Infobip, a global cloud communications platform, has expanded its partnership with NumHub to introduce Branded Calling ID™ (BCID), a solution designed to empower US enterprises with verified, branded call displays. This initiative aligns with evolving industry standards, enhancing customer trust and engagement through secure voice communication.
Infobip and NumHub launch Branded Calling ID™ for US enterprises.
Solution integrates with FCC-mandated STIR/SHAKEN framework.
Streamlines BCID registration, onboarding, and vetting via NumHub’s API.
Boosts call answer rates and ROI for businesses.
Enhances customer trust with secure, branded call displays.
Supports over a million US businesses lacking branded calling solutions.
The launch of Branded Calling ID™ aligns with the FCC’s Eighth Report and Order, which promotes the adoption of Rich Call Data display within the STIR/SHAKEN framework. This ensures secure, verified caller identities, addressing the growing need for trusted communication channels. Infobip’s integration of NumHub’s API-driven SaaS solution simplifies BCID registration, onboarding, vetting, billing, and reporting, making it accessible for enterprises of all sizes.
NumHub CEO Mark Bilton-Smith said, “Seven years ago, branded calling was introduced…Today, over a million legitimate businesses in the US do not have access to a branded calling solution! Together with BCID and our valued partner Infobip, our joint initiative is clear: to empower every legitimate business with an industry-adopted, secure, and cost-effective branded calling solution that truly works and will be available to everyone, making consumers look forward to answering their calls again!” This partnership enables businesses to control their brand identity, fostering trust and increasing call answer rates.
Branded Calling ID™ allows enterprises to display verified brand information during calls, improving customer satisfaction and engagement. Ivan Ostojić, Chief Business Officer at Infobip, stated, “Branded calling helps businesses to improve answer rates and ROI, while keeping customer satisfaction at the forefront of each interaction.” The solution drives measurable business outcomes by reducing call avoidance and enhancing the customer experience.
By leveraging NumHub’s cloud-based platform, Infobip simplifies the adoption of BCID for enterprises, ensuring compliance with industry standards and seamless integration into existing voice solutions. This partnership delivers a scalable, cost-effective way for businesses to implement branded calling, addressing the needs of over a million US businesses currently without such solutions.
The collaboration between Infobip and NumHub marks a significant step in advancing secure, branded voice communication. By offering a streamlined, industry-compliant solution, this partnership empowers US enterprises to build trust, improve engagement, and drive better business outcomes through innovative voice technology.
Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 9,700+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić.
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