ZoomInfo, the all-in-one AI GTM platform, has confirmed it is one of the flagship data partners for Hunter, Salesforce's new outbound sales agent built for Sales Cloud. Hunter combines a seller's CRM and sales context with live ZoomInfo intelligence to prioritize accounts, identify relevant prospects, and inform next actions inside workflow sellers already use.
Hunter is Salesforce's outbound sales agent designed to help sellers turn goals into action. It learns team's sales motion from calls, emails, and notes, works within existing permissions and approval rules, and keeps context on accounts, contacts, and opportunities over time. When step needs judgment call, Hunter shows reasoning and asks rep for approval first.
ZoomInfo Intelligence Now Available Inside Hunter supplying external view of market that CRM data alone cannot provide. Hunter draws on verified company and contact data, intent signals, news, and more from ZoomInfo's GTM Context Graph. That changes what outbound day looks like. Hunter can spot target account just raised funding round or hired new revenue leader, surface right contacts not yet in CRM, and draft outreach grounded in that context for rep to review.
"Hunter combines everything Salesforce knows about how a team sells with trusted third-party intelligence. ZoomInfo is an important part of that, bringing verified company and contact data and real-time signals directly into the seller's workflow inside Sales Cloud. No separate contracts are needed, ZoomInfo ships with Hunter out-of-the-box." Said Rohan Punamia, VP of Product Management at Salesforce.
"Every AI sales agent runs into the same limit: it can only reason over what's already in the CRM. Hunter pairs Salesforce's understanding of how a team sells with ZoomInfo's verified data on more than 100 million companies and 500 million contacts. That's the difference between an agent that summarizes last quarter and one that knows what changed at an account this morning." Said Dennis Sevilla, Chief Strategy Officer at ZoomInfo.
Governance stays tied to existing permissions. Hunter operates within Salesforce's permission and approval model, and ZoomInfo data access follows existing ZoomInfo and Salesforce controls.
About ZoomInfo
ZoomInfo the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.
GTM.AI is a headless layer that connects to ZoomInfo’s GTM Context Graph. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce, HubSpot, Microsoft, Anthropic, OpenAI, Perplexity, and dozens more.
