UPSTACK, a leading full-service technology brokerage, announced the acquisition of Avail Partners LLC, a Seattle-based technology consulting firm, on August 5, 2025. This strategic move strengthens UPSTACK’s presence in the Pacific Northwest and expands its capabilities in serving midmarket organizations across manufacturing, healthcare, and professional services.
UPSTACK acquires Avail Partners LLC, a Seattle-based IT consulting firm.
Founders Dan Marsh and Scott Maurice join UPSTACK as Partners.
Avail specializes in cloud economics, solution design, and vendor evaluation.
Acquisition enhances UPSTACK’s reach in the Pacific Northwest.
Avail’s team integrates with UPSTACK to deliver high-touch advisory services.
Deal aligns with UPSTACK’s goal to provide business-focused IT solutions.
Founded in 2012, Avail Partners has built a reputation for aligning IT investments with business strategy, working directly with C-suite executives like CFOs, CTOs, and CMOs. The firm’s expertise in cloud economics, solution design, and vendor evaluation helps midmarket organizations eliminate commodity IT functions and drive revenue growth. By acquiring Avail, UPSTACK enhances its ability to deliver transformative, outcomes-driven IT advisory services. “Dan and Scott are highly respected business technologists whose tech advisory practice mirrors UPSTACK’s focus,” said Christopher Trapp, Founder and CEO of UPSTACK.
Avail’s proprietary Market Intelligence Assessment process enables rapid discovery of revenue accelerators and cost-saving opportunities, resonating with financial and operational decision-makers. This results-driven approach aligns with UPSTACK’s mission to streamline technology procurement and optimize IT infrastructure. “We see joining UPSTACK as a strategic investment in scaling Avail’s consultative model,” said Dan Marsh, co-founder of Avail. Scott Maurice added, “UPSTACK’s commitment to cloud economics, innovations in AI, and enterprise focus tell us this is the right place to grow.”
The acquisition brings Avail’s team, including founders Dan Marsh and Scott Maurice, into UPSTACK as Partners, ensuring continuity of high-touch advisory services. UPSTACK’s platform, backed by a $50 million equity investment from Berkshire Partners and $100 million in financing from MidCap Financial and Morgan Stanley Private Credit, provides Avail with advanced technology, vendor expertise, and data intelligence to scale operations. This deal, UPSTACK’s second in 2025 and at least 30th since 2021, supports its aggressive growth strategy.
The global IT consulting market, valued at $600 billion in 2024, is projected to grow at a 7% CAGR through 2030, driven by demand for cloud and AI solutions. Avail’s focus on cloud economics positions UPSTACK to capture this growth, particularly in the Pacific Northwest, a hub for technology innovation. The acquisition, represented by Rick Dellar of Renaissance Advisors, enhances UPSTACK’s ability to serve midmarket clients in key verticals, delivering customized solutions for cloud migration, cybersecurity, and data center hosting.
UPSTACK’s acquisition of Avail Partners strengthens its position as a leader in technology brokerage, combining Avail’s C-suite-focused advisory model with UPSTACK’s robust platform. This move enables enhanced service delivery, expanded market reach, and greater value for clients navigating complex IT landscapes.
UPSTACK is the leading full-service technology brokerage that empowers businesses to make smarter technology investments. Through a vendor-neutral approach, UPSTACK delivers expert advisory and execution services across the entire technology landscape—including data center colocation, cloud, connectivity, networking, cybersecurity, AI and more—at no additional cost to its clients.
Founded in 2012, Avail Partners is a Seattle-based technology management consulting firm that works directly with CFOs and business leaders to design and implement business-aligned IT strategies. We offer technology advisory services that streamline vendor research and sourcing, helping clients accelerate business growth and achieve better cloud economics. The vendors we source and evaluate provide a range of IT infrastructure services, including cloud migration, data center hosting, cybersecurity and AI platforms. Avail designs solutions to reduce complexity, eliminate commodity IT and create competitive advantages for our clients
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