Veeva Systems today announced that Servier is standardizing customer reference data across more than 80 countries with Veeva OpenData. Building on its global success with Veeva Link Key People, a leading French pharmaceutical company governed by a Foundation, is harmonizing customer reference data and creating a unified foundation to scale AI.
Establishing an AI-ready data foundation in more than 80 countries.
By centralizing customer reference data through Veeva OpenData, Servier is building the global, AI-ready data foundation that will redefine how teams work. A globally unified semantic layer and Veeva Link connectivity gives affiliates the high-quality insights to reach the right HCPs in each market, driving efficiency to scale AI globally.
With OpenData and Link Key People, Servier equips its global commercial and medical teams with connected data, driving faster insights and quicker action across the organization.
Veeva OpenData is part of Veeva Data Cloud, which includes Veeva Link and Veeva Compass. OpenData unifies customer reference data globally, replaces fragmented silos, and drives the consistency required for scaling advanced analytics and AI.
The industry fails to scale 89% of AI initiatives due to data challenges. Servier demonstrates strong industry leadership by addressing this with a standard data-first approach to AI across all regions. With OpenData as the basis for its harmonized global data foundation, Servier can scale more effective, AI-driven commercial execution.
Veeva OpenData enables Servier to improve current processes while building foundation for future AI scaling across commercial and medical teams in more than 80 countries.
About Veeva Systems
Veeva delivers the industry cloud for life sciences with applications, agents, data, and consulting. Committed to innovation, product excellence, and customer success, Veeva serves more than 1,500 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. As a Public Benefit Corporation, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.
