Kaltura, the AI Video Cloud, has been recognized as a Leader in the IDC MarketScape: Worldwide AI-Enabled Enterprise Video Platform 2025 Vendor Assessment (doc #US52036124, June 2025). Announced on June 30, 2025, this marks the first IDC MarketScape focused specifically on AI-powered video platforms, evaluating vendors on their strategies and capabilities to meet modern enterprise needs.
Kaltura named Leader in IDC MarketScape for AI-Enabled Video Platforms.
AI Video Experience Cloud supports real-time, live, and on-demand video.
Modular, API-first architecture enhances integration and customization.
Serves sectors like enterprise, education, healthcare, and media.
Features AI-driven agents for automation, personalization, and analytics.
Boosts ROI through content repurposing and engagement analytics.
Kaltura’s AI Video Experience Cloud empowers organizations across industries—enterprise, technology, higher education, financial services, healthcare, government, and media & entertainment—to deliver real-time, live, and on-demand video. Use cases include internal communications, employee training, marketing, customer engagement, and virtual events. “We believe this recognition reflects our commitment to equipping organizations with intelligent video tools that not only scale but also adapt to their evolving needs,” said Ron Yekutiel, Co-founder, President, Chairman, and CEO of Kaltura.
Kaltura’s platform stands out for its comprehensive, AI-infused features:
Unified Platform: Powers interactive webinars, virtual town halls, and large-scale events, connecting employees and customers seamlessly.
Agentic AI Investments: Intelligent agents automate production, moderation, and personalization, streamlining workflows and enhancing user engagement.
API-First Architecture: Enables flexible integration and customization with existing tech stacks, supporting diverse workflows.
Advanced Analytics: Real-time sentiment analysis and stream health tracking optimize broadcast quality, while granular engagement reports improve ROI.
Content Enrichment: Automated captions, summaries, translations, and video quizzes enhance accessibility and repurpose content into engaging clips.
The IDC MarketScape highlights Kaltura’s ability to deliver hyper-personalized video experiences at scale, driving significant business impact. “We look at AI as value activation. It helps our customers transform generic content into hyper-personalized experiences at scale, driving greater impact and ROI,” Yekutiel added. The platform’s modular design and self-service capabilities enable organizations to reduce silos, streamline operations, and leverage content reuse effectively.
Kaltura’s prior recognition as a Representative Vendor in the 2025 Gartner Market Guide for Video Platform Services and Meeting Solutions further underscores its leadership in the video technology space. With clients like Berlitz and partnerships with media giants like SRG SSR, Kaltura continues to expand its global footprint.
The enterprise video market is increasingly critical, with AI transforming communication and engagement strategies. Kaltura’s focus on AI-driven automation and analytics positions it to meet evolving demands, from corporate training to customer-facing webinars. Its recent innovations, such as Kaltura Class Genie and Kaltura TV Genie, demonstrate its commitment to personalized, scalable video solutions.
Kaltura’s recognition as a Leader in the 2025 IDC MarketScape solidifies its role as a pioneer in AI-enabled video platforms, empowering organizations to drive engagement, efficiency, and innovation through intelligent video solutions.
Kaltura’s mission is to create and power AI-infused hyper-personalized video experiences that boost customer and employee engagement and success. Kaltura’s Video Experience Cloud includes a platform for enterprise and TV content management and a wide array of Gen AI-infused video-first products, including Video Portals, LMS and CMS Video Extensions, Virtual Events and Webinars, Virtual Classrooms, and TV Streaming Applications. Kaltura engages millions of end-users at home, at work, and at school, boosting both customer and employee experiences, including marketing, sales, and customer success; teaching, learning, training and certification; communication and collaboration; and entertainment and monetization.
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors
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