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Effectual, an AWS Premier Tier Services Partner, announced on July 23, 2025, the appointment of Ashish Dhawan, Senior Vice President and Chief Revenue Officer of NetApp’s Cloud Business Unit, to its Board of Directors. This strategic move strengthens Effectual’s leadership in enterprise cloud modernization and its commitment to seamless AWS cloud-native migrations.
Appointment: Ashish Dhawan joins Effectual’s Board of Directors, effective July 23, 2025.
Current Role: SVP and CRO of NetApp’s Cloud Business Unit since January 2024.
Previous Role: Managing Director and Worldwide Head of Sales for Enterprise Workloads at AWS.
Expertise: Cloud computing, enterprise transformation, and global go-to-market strategies.
Impact: Enhances Effectual’s focus on execution, enterprise reach, and AWS modernization.
Company: Effectual, recognized on CRN’s 2025 Solution Provider 500 and Tech Elite 250 lists.
Dhawan brings extensive experience in cloud computing and enterprise transformation. At NetApp, he leads the global go-to-market strategy for the cloud portfolio, driving sales, customer success, and adoption of cloud storage, cyber resilience, and AI data services. Previously, at AWS, he spearheaded a multi-billion-dollar business, guiding Fortune 500 enterprises through complex infrastructure modernization and hybrid cloud adoption. “Ashish has a rare combination of platform experience and partner strategy,” said Robb Allen, CEO of Effectual. “His perspective will be an asset as we continue to scale our enterprise modernization services.”
Dhawan emphasized Effectual’s role in digital transformation: “AWS partners like Effectual play a pivotal role in unlocking the full potential of enterprise digital transformation for customers. I am honored to join the board and contribute to their growing influence within the AWS ecosystem.”
Effectual, founded in 2018 and headquartered in Jersey City, NJ, specializes in cloud migration and modernization, serving clients across healthcare, finance, and retail. Its AWS Premier Tier status and recognitions on CRN’s 2025 Solution Provider 500 and Tech Elite 250 lists highlight its market leadership. Dhawan’s appointment follows Effectual’s strategic hires, including John Hergert as CFO in June 2024, aligning with its growth in the $70.6 billion cloud services market, projected to grow at a 16.8% CAGR through 2030.
Dhawan’s prior roles at Juniper Networks, Microsoft, and Wipro, combined with his education from the Indian Institute of Management, Calcutta, and the University of Mumbai, position him to enhance Effectual’s execution and enterprise reach. His focus on AI-led solutions and cloud-native architectures aligns with industry trends toward hybrid multi-cloud environments, where NetApp holds a unique position with first-party storage solutions across AWS, Azure, and Google Cloud.
Effectual is a trusted managed and professional services company working with commercial enterprises and the public sector to enable digital transformation and full-stack IT modernization. As an AWS Premier Consulting Partner, Effectual's experienced and passionate team focuses on enabling positive business outcomes through the effective use of cloud technology.
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