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CBTS has announced the appointment of Caroline Burger as its new Chief Marketing Officer, a strategic hire aimed at strengthening the company's market position and accelerating growth. Burger brings over two decades of technology and consulting marketing experience, most recently serving as CMO at GlobalLogic, a Hitachi Group Company. Her appointment is a key part of CBTS's transformation into a next-generation, AI-enabled global solutions provider and follows the recent hiring of Arrian Mehis as President of U.S. Sales, signaling a strong alignment between sales and marketing.
CBTS has appointed Caroline Burger as its new Chief Marketing Officer.
Burger brings over 20 years of technology marketing experience, previously serving as CMO at GlobalLogic.
The hire is part of CBTS's transformation into an AI-enabled global solutions provider.
She is known for building high-performing teams and driving sales pipeline acceleration.
The appointment aligns with the recent hiring of a new President of U.S. Sales.
The goal is to enhance brand value, drive growth, and deepen client relationships.
The appointment of a new CMO is a pivotal step for CBTS as it seeks to elevate its brand and market presence. Burger's proven track record in growth marketing and her collaborative approach to sales alignment are seen as critical assets for this next phase of the company's evolution. Her expertise is expected to play a key role in expanding the company's reach and clearly communicating the value of its comprehensive technology solutions to enterprise and midmarket clients.
Kristin Russell, CEO of CBTS, emphasized the strategic importance of the hire, stating, “Caroline’s appointment marks a pivotal step in our transformation into a next-generation, AI-enabled global solutions provider. Her deep expertise in growth marketing and collaborative approach to sales alignment will play a key role as we expand our market presence and enhance the value we deliver to clients.”
Burger's arrival is designed to create a unified front between marketing and sales, focusing on a shared vision for customer success and sustainable growth. This alignment is crucial for effectively showcasing CBTS's portfolio of solutions, which includes AI-enabled Services, Application Modernization, Managed Hybrid Cloud, and Cybersecurity.
“I’m excited to join CBTS-OnX at such a transformative time,” said Burger. “Kristin and the leadership team have built a strong foundation, and I look forward to partnering to drive growth, deepen client relationships, and showcase the innovation that defines CBTS.” This leadership addition equips CBTS with the marketing firepower needed to compete effectively and articulate its value proposition in a rapidly evolving technology landscape.
CBTS (#44 CRN Solution Provider 500) serves enterprise and midmarket clients in all industries across the United States and Canada. CBTS combines deep technical expertise with a full suite of flexible technology solutions—including AI-enabled Services, Application Modernization, Managed Hybrid Cloud, Cybersecurity, Digital Workplace, and Infrastructure solutions. From developing and deploying modern applications and the secure, scalable platforms on which they run, to managing, monitoring, and optimizing their operations, CBTS delivers comprehensive technology solutions for its clients’ transformative business initiatives.
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