CallRail, AI-powered lead engagement platform, has announced ability for businesses to see how their lead performance compares with industry peers at no additional cost. New capability draws on de-identified aggregated data from more than 130 million daily touchpoints across CallRail network of over 225,000 businesses.
New feature provides industry-specific peer comparisons and recommended next steps to help 225,000 businesses improve lead engagement.
"It's one thing to track how your business performing but another to understand how results compare to similar businesses," said Laura Beussman, CMO/CRO at CallRail. "We're now giving small businesses clearer picture where they're doing well where they may be falling behind and what they can do to improve."
Businesses and agencies that support them have plenty lead data but often lack context to interpret it. 80% call answer rate might look strong on its own even if it trails similar businesses. Without comparison hard to know whether to make changes or whether results simply reflect industry trends.
These new insights exclusively for CallRail customers bring context into platform marketers already use. Customers can compare themselves with peers by industry specialty or call volume and each peer group must meet minimum size to protect individual business data. Customers who prefer not to participate can opt out at any time. Data refreshes monthly and customers receive recommendations for next steps based on results.
Available insights include top lead sources compares business top five lead sources with peers helping marketers determine where to invest or which new channels to test, call answer rate highlights how often businesses answer incoming calls relative to peers helping identify opportunities reduce missed calls, first-time caller rate measures percentage callers contacting first time helping assess effectively attracting new prospects, average call duration compares average length against peers helping identify opportunities improve call handling intake processes, lead qualification rate measures percentage leads marked qualified providing benchmark evaluating lead quality relative to peers.
"Clients want to know what their marketing results actually mean and where they should focus next," said Michael Hurley, COO at Einstein Industries. "Market Insights gives us way to show clients how they compare with similar businesses not just how they've performed month over month. That makes easier to identify opportunities explain recommendations and show value of work we're doing."
About CallRail
CallRail is lead engagement platform that makes easy for businesses to attract more leads convert more customers optimize marketing. Serving more than 225,000 businesses worldwide AI-powered solutions help businesses attribute each call text chat form to marketing journey use insights from conversations to better understand buyers eliminate missed opportunities with AI that can handle lead interactions 24/7.
