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Tines Appoints Martin Moroney Head of Intelligent Workflows


Tines Appoints Martin Moroney Head of Intelligent Workflows
  • by: Source Logo
  • |
  • December 12, 2025

Tines has appointed founding employee Martin Moroney as its first Head of Intelligent Workflows, a newly created role tasked with scaling the company’s own use of its intelligent workflow platform and establishing an enterprise-grade AI and automation governance framework.

Quick Intel

  • New role: Head of Intelligent Workflows reporting directly to leadership
  • Martin Moroney (joined when Tines had 3 employees) to lead “Tines x Tines” internal Center of Enablement
  • Goal: become “customer zero” and publish real-world blueprints for secure, scaled AI + automation adoption
  • Comes after $125M Series C ($1.125B valuation) and recognition on Fast Company Next Big Thing & Fortune Cyber 60
  • Addresses the 95% AI-pilot-to-production failure rate with proven internal playbooks
  • Will govern high-impact workflows across security, IT, finance, operations, and GTM

Leading by Example in the AI Era

While 70% of CEOs expect generative AI to reshape value creation within three years, 95% of pilots still fail to reach production. Tines is tackling this head-on by turning itself into a living proof point.

The “Tines x Tines” program will:

  • Build and govern company-wide intelligent workflows
  • Create reusable, secure templates customers can adopt immediately
  • Prove that AI agents and automation can scale safely across the enterprise

"As AI reshapes how great companies operate, it's essential that we lead from the front so we can give our customers and the market clear guidance on how to do this right," said Thomas Kinsella, co-founder at Tines.

Moroney, who built Tines’ customer success engineering function and led major enterprise onboardings, is uniquely positioned to translate external best practices back into internal excellence.

"Tines was built for teams that want to eliminate muckwork and focus on high-impact work," said Moroney. "This role is about embodying that philosophy internally and proving what thoughtful, secure, scaled intelligent workflows look like in practice."

 

About Tines

Tines is the intelligent workflow platform trusted by the world's most advanced organizations. Companies like Canva, Coinbase, Databricks, Gitlab, Mars, and Reddit use Tines to power their most important workflows. With Tines, they've built a secure, flexible foundation to operationalize AI agents and intelligent workflows, unlocking productivity, moving faster, and future-proofing how work gets done.

  • AI AutomationSecurity AutomationEnterprise AI
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