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Sitecore, a global leader in digital experience software, announced a strategic partnership with Gradial to streamline and accelerate personalized marketing campaigns through AI-powered automation. This collaboration, highlighted at Sitecore.ai, integrates Gradial’s AI orchestration platform with Sitecore’s composable digital experience platform (DXP), enabling marketers to transform briefs into live campaigns efficiently, reducing costs and manual effort. Additionally, Sitecore introduced key leadership appointments to drive its AI-focused growth strategy.
Sitecore partners with Gradial to automate marketing campaign execution.
Gradial’s AI integrates with Sitecore’s DXP for seamless personalization.
Reduces campaign handoffs, tickets, and delays, boosting efficiency.
New leadership: Michael Bannon (President & CAO), Michelle Boockoff-Bajdek (CMO), Dave Tilbury (COO).
Showcased at Sitecore Symposium, November 2025, in Orlando.
Aligns with Sitecore’s agentic AI vision for proactive marketing solutions.
Modern marketing teams face challenges from fragmented tools, leading to inefficiencies and delayed campaign execution. Sitecore and Gradial address this by automating the execution layer, allowing marketers to focus on strategy and creativity. Gradial’s platform turns marketing briefs into live campaigns without manual handoffs, leveraging agentic AI that acts on behalf of marketers. “Gradial brings a unique blend of engineering precision and marketing empathy,” said Eric Stine, CEO of Sitecore. “Together, we’re helping marketers move faster and smarter.”
Sitecore’s new executive team strengthens its AI and customer experience focus:
Michael Bannon, President and Chief Administrative Officer, brings expertise from high-growth tech and private equity to lead strategy and operations.
Michelle Boockoff-Bajdek, Chief Marketing Officer, previously CMO at IBM Watson and IDC, will drive AI-powered marketing initiatives.
Dave Tilbury, Chief Operating Officer, with experience from Capgemini, will oversee customer-facing functions to enhance engagement.
“Sitecore’s vision for agentic AI aligns perfectly with our mission,” said Doug Tallmadge, CEO of Gradial, emphasizing the partnership’s goal to enable scalable, human-centric marketing execution.
The partnership empowers marketers to deliver personalized, predictive experiences that drive leads and revenue, addressing historical challenges of costly and labor-intensive processes. Sitecore’s XM Cloud and Sitecore Stream further enhance this with brand-aware AI and real-time personalization, as seen in deployments by brands like Hexagon AB and Regal Rexnord. The Sitecore Symposium in November 2025 will showcase these innovations, offering insights into AI-driven digital experiences.
This collaboration and leadership overhaul position Sitecore to lead in AI-powered marketing, enabling brands to create impactful, scalable customer experiences while maintaining creativity and brand integrity.
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what's possible in digital experience.
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