Robot.com, the autonomous robotics company formerly known as Kiwibot, has announced the appointment of Gregory D. Smith to its board of directors as an observer. Smith currently serves as the Chairman of the Board for American Airlines and was previously the CFO and EVP of Enterprise Operations at The Boeing Company.
The appointment marks a strategic shift for Robot.com as it moves from early-stage growth toward "enterprise-grade" operational discipline, governing a fleet of over 500 autonomous robots across North America and the Middle East.
The Appointee: Gregory D. Smith, Chairman of American Airlines and co-founder of G2 Equity Partners.
Operational Milestone: Robot.com has officially surpassed 2.5 million completed tasks.
Fleet Scale: Over 500 robots currently deployed across university campuses, warehouses, and urban environments.
Business Model: A dual-engine approach consisting of Robotic Services (Level 4 autonomy for delivery and logistics) and Robot.com Media (a mobile OOH advertising platform).
Enterprise Partners: Collaborates with industry leaders including Sodexo and GXO.
Greg Smith’s career in aerospace—specifically his decade-long tenure at Boeing—involved managing some of the world's most complex supply chains, manufacturing operations, and safety protocols. Robot.com aims to leverage this expertise to scale its own distributed operations, which require rigorous governance as robots navigate public spaces and high-traffic warehouses.
"Greg's appointment brings global and strategic expertise... as we move forward with our business across an expanding array of served markets," said Felipe Chavez Cortes, CEO and Co-Founder of Robot.com. "Autonomous robotics work, and we're now focused on governing, scaling, and building enterprise-grade discipline."
The milestone of 2.5 million tasks serves as commercial validation that Robot.com’s infrastructure can handle the demands of real-world environments. Smith’s background on the boards of Intel, Sierra Space, and ShieldAI provides the company with a deep well of experience in governing complex, high-stakes technology deployments.
"Robot.com has built something in robotics that is unique — an efficient, reliable operation that runs at commercial scale," said Gregory D. Smith. "When your robots operate around cities and college campuses, the governance standard is a high bar."
Headquartered in San Francisco with a presence in Dubai, Taiwan, and Colombia, Robot.com is positioning itself as more than just a delivery company. By utilizing its fleet for both logistics and as a mobile advertising medium (OOH), the company has created a diversified revenue model that addresses workforce shortages and marketing needs simultaneously.
Kiwi Campus Inc. dba Robot.com is a pioneer in practical robotics powered by AI. Founded in 2017, the company provides Level 4 autonomous robots for campus delivery, warehouse logistics, and inspection. Its media arm operates a national advertising platform powered by its mobile robot fleet, serving enterprise operators and educational institutions worldwide.
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