The power of enterprise-grade automation is now available to individual users with the latest release from INFOFLA. The Korean AI automation company has announced a consumer version of its flagship platform, Selto, making its vision-based automation technology accessible to anyone through its official website. Originally built for large organizations, Selto allows users to automate daily computer tasks like document processing and data entry without any coding required.
Quick Intel
INFOFLA releases a consumer version of its Selto AI automation platform.
The platform uses Vision AI and OCR to automate tasks across any application.
It operates by visually understanding on-screen elements, acting like a human user.
Automation requires no coding and can be built with simple clicks.
The platform offers a free tier and scalable, credit-based subscription plans.
INFOFLA will showcase Selto at TechCrunch Disrupt 2025 for global expansion.
Democratizing AI Automation
This launch signifies a strategic move to democratize a technology previously reserved for corporations with dedicated IT resources. By offering a no-code, visually-driven interface, Selto empowers a much broader audience to build automated workflows. "With this consumer launch, AI automation finally becomes accessible to everyone," said Inmook Choi, CEO of INFOFLA. "We're entering a new phase where AI isn't just a tool—it's a true colleague that works alongside you."
Vision AI: The Core Differentiator
Selto’s key technological advantage lies in its use of Vision AI and Optical Character Recognition (OCR). Unlike traditional automation tools that rely on backend integrations or APIs, Selto visually interprets what is displayed on a screen—identifying text, buttons, and icons—and then performs actions accordingly. This method allows it to work with virtually any software or web environment, even those that are closed off to other forms of automation, providing unprecedented flexibility.
Scalable Plans and Global Ambitions
To cater to a diverse user base, Selto is launching with three subscription tiers: Free, Basic, and Pro, all operating on a credit-based model. This structure allows users to start at no cost and scale their usage as their automation needs grow. Aligned with this consumer push is a concerted global expansion effort. INFOFLA plans to introduce Selto to the North American market by showcasing at TechCrunch Disrupt 2025, marking a significant step in bringing its Korean AI innovation to a worldwide stage.
The release of Selto's consumer version is a pivotal moment in the evolution of personal productivity. By putting powerful, vision-based automation into the hands of every user, INFOFLA is not just simplifying repetitive computer tasks but is fundamentally reshaping how individuals interact with their digital workspaces, fostering a new era of human-AI collaboration.
INFOFLA is an AI automation company based in Seoul, South Korea. The company develops Vision-based AI technologies that make digital work more intuitive, efficient, and human-centric. Its flagship platform, Selto, combines computer vision and automation intelligence to help anyone create their own AI-powered workflows—no coding required.
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