Creatio, a global leader in AI CRM and workflow automation, has announced a major overhaul of its pricing strategy designed to align with the "agentic" shift in enterprise software. Effective May 1, 2026, the company is introducing the Unlimited model, a pricing plan that moves away from traditional seat-based licensing to allow for the unrestricted deployment of users, AI agents, and workflows across an entire organization.
As AI agents begin to handle a significant portion of enterprise workflows, traditional per-user pricing models have become a bottleneck for scaling automation. Creatio’s new model addresses this by providing a flat-scale approach based on the size of the organization rather than a head-count of humans.
The Unlimited plan provides access to:
Unlimited Users: Enterprise-wide adoption without per-seat barriers.
Unlimited Custom Agents: Scale AI-driven execution across any department.
Unlimited Applications & Workflows: Build and deploy new tools without procurement delays.
Unlimited Data & APIs: No limits on custom objects or system integrations.
"Software should no longer limit how many people can engage in innovation," said Burley Kawasaki, SVP of Industries at Creatio. "With AI transforming how work gets done, organizations need the freedom to scale workflows, users, and AI agents."
Parallel to the pricing shift, Creatio has introduced Creatio AI Studio, which is now included by default in its licensing. This AI-native platform is designed to manage the entire lifecycle of an AI agent, from creation to governance.
Core features of Creatio AI Studio include:
Prompt Agent Designer: For natural language-based agent creation.
Workflow Agent Designer: To integrate agents into complex, multi-step business processes.
Code Agent Designer: For advanced, custom-coded agent behaviors.
Governance & Observability: Tools to monitor agent performance and ensure compliance across the enterprise.
While the Unlimited plan is the flagship offering for large-scale transformation, Creatio continues to provide Growth and Enterprise plans for organizations that still prefer per-user pricing. This allows companies to begin their AI journey with a smaller footprint and migrate to the Unlimited model as their automation needs and agent counts increase.
About Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together without limits on scale. Based in Boston, the company automates tens of millions of workflows daily for thousands of customers in over 100 countries. Creatio's "No-code" DNA allows business users and IT teams to build applications and AI agents faster than traditional development methods.
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