BigTime Software, a leading provider of AI-powered professional services automation (PSA) software, has announced the appointment of Carla Piñeyro Sublett to its Board of Directors. With over two decades of leadership in technology, her expertise will fuel BigTime’s mission to transform professional services through innovative automation solutions.
Carla Piñeyro Sublett joins BigTime Software’s Board of Directors.
Brings 20+ years of go-to-market and digital innovation expertise.
Former IBM CMO, led 7,500 professionals and multi-billion-dollar P&L.
Spearheaded NI’s rebrand and held senior roles at Dell for 15 years.
Appointment via Vista Equity Partners’ board program for growth.
Supports BigTime’s AI-driven platform for professional services firms.
Carla Piñeyro Sublett brings extensive experience from top technology companies, including IBM, National Instruments (NI), and Dell. As IBM’s former Chief Marketing Officer, she led 7,500 professionals globally, managing a multi-billion-dollar profit and loss statement. At NI, as the first CMO, she drove a significant rebrand, revitalizing the company’s market approach. Her 15-year tenure at Dell included senior roles in sales, marketing, and business development, where she launched new businesses in emerging markets and modernized inside sales operations.
Sublett’s appointment aligns with BigTime’s goal to expand its market presence in the professional services sector. Her expertise in scaling global marketing and sales functions will support BigTime’s AI-powered platform, which streamlines client engagement for nearly 3,000 firms. “We are thrilled to welcome Carla to our board,” said Don India, CEO of BigTime Software. “She has driven transformational change across global organizations, and her experience uniting brand, go-to-market execution, and team alignment will be a tremendous asset as we scale BigTime’s impact in the professional services industry.”
Sublett’s role will help BigTime enhance its platform, which automates workflows, optimizes resources, and provides real-time visibility for professional services firms. “I’m honored to join the BigTime board and support its mission to help professional services firms grow and modernize with confidence,” said Sublett. “BigTime is redefining how firms connect people, projects, and profits—bringing together an easy-to-adopt platform with powerful AI that automates work, optimizes resources, and delivers the real-time visibility leaders need to drive growth.”
Sublett’s appointment was facilitated through Vista Equity Partners’ external board program, launched in 2017 to identify and train high-caliber board candidates for its portfolio companies, including BigTime. This program leverages Vista’s ecosystem to drive corporate growth, ensuring strategic alignment and impactful leadership for enterprise software firms.
Carla Piñeyro Sublett’s addition to BigTime Software’s Board of Directors marks a pivotal step in advancing its mission. Her proven track record in transformative leadership will drive innovation and growth, positioning BigTime as a leader in AI-powered professional services automation.
BigTime is an AI-powered platform for finance and operations leaders at professional services firms, including consulting, engineering, IT services, and accounting. It streamlines the entire client engagement lifecycle—from quoting and staffing to time tracking, invoicing, and reporting—helping nearly 3,000 firms boost profitability, accelerate cash flow, improve resource utilization, and gain real-time visibility to scale with confidence.
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