_(2).jpg)
West Loop Strategy, an Advanced Tier AWS Partner, has entered into a Strategic Collaboration Agreement with Amazon Web Services (AWS) to drive the adoption of Generative AI and modernize business intelligence (BI) platforms. This partnership leverages AWS’s powerful tools like Amazon QuickSight, Amazon Q, and OpenSearch to help organizations streamline analytics, reduce complexity, and unlock scalable, data-driven insights.
West Loop Strategy signs Strategic Collaboration Agreement with AWS.
Focuses on accelerating Generative AI and BI modernization efforts.
Leverages Amazon QuickSight Q for natural language querying.
Enables migration from legacy BI tools to AWS-native platforms.
Supports secure analytics for regulated industries like healthcare.
Empowers businesses with scalable, intuitive data visualizations.
The Strategic Collaboration Agreement between West Loop Strategy and AWS aims to transform how organizations adopt Generative AI and modernize legacy BI systems. By focusing on tools like Amazon QuickSight, Amazon Q, and OpenSearch, the partnership enables businesses to achieve faster, self-service insights. “I am excited and proud. This agreement underscores our continued investment and commitment to helping customers simplify and scale analytics and Generative A.I. adoption,” said Kevin Cummings, co-founder of West Loop Strategy. “Our exceptional team combines cutting-edge Artificial Intelligence with good old-fashioned ‘Natural Intelligence’ to drive successful adoption during this pivotal time in technology innovation.”
West Loop Strategy’s expertise in migrating dashboards and data models from legacy BI platforms to AWS-native solutions like Amazon QuickSight is central to this collaboration. Their QuickSight Migration Accelerator simplifies the transition, reducing licensing costs and enhancing user adoption. QuickSight Q’s Generative BI capabilities allow users to query data in natural language, delivering faster and more intuitive insights. Additionally, OpenSearch supports scalable search and analytics solutions, complementing BI modernization efforts. This approach has proven effective, with West Loop Strategy delivering over 300 successful AI analytics and BI projects.
The partnership prioritizes secure and compliant analytics solutions, particularly for industries like healthcare, financial services, and the public sector. By integrating QuickSight’s row-level security with AWS-native infrastructure, West Loop Strategy ensures governed self-service analytics at scale. A Fortune 100 financial institution, for example, utilized this partnership to migrate from legacy BI tools, improving dashboard responsiveness, reducing query complexity, and streamlining data workflows. This resulted in faster load times and broader access to advanced analytics.
The collaboration fosters the rise of the “citizen developer” by putting intuitive tools like QuickSight Q directly into the hands of business users. “Bringing A.I. into the traditional business intelligence space represents a transformative shift in the way that organizations and users interact with B.I. - if implemented correctly, organizations can democratize B.I. by putting these new tools like Q directly in the hands of business users,” said Alex Gottemoller, CFA, co-founder of West Loop Strategy. “Our POC-to-migration approach allows us to accurately assess where each customer is in their journey, balancing discovery with delivery.” This approach aligns technical capabilities with business needs, ensuring long-term success.
West Loop Strategy’s custom-branded QuickSight-embedded portal, Loop, further enhances real-time insights across departments. By combining scalable data visualizations, governed access, and natural language querying, the partnership empowers organizations to make smarter, data-driven decisions. This collaboration positions West Loop Strategy and AWS as leaders in driving AI-powered BI modernization for enterprises worldwide.
Founded in 2019, West Loop Strategy is a Chicago-based consultancy helping organizations modernize their A.I. and analytics stacks through Amazon QuickSight, Bedrock, OpenSearch and other AWS services. As a trusted AWS Advanced Tier Partner and QuickSight Service Delivery Partner, West Loop Strategy delivers scalable, serverless business intelligence solutions tailored to the needs of modern enterprises.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.