Upwave, a leading Brand Outcomes Measurement Platform, has been awarded the “Generative AI Innovation Award” at the 8th annual AI Breakthrough Awards, recognizing its AI agent, Bayes, for transforming brand campaign measurement. Selected from over 5,000 global nominations, Upwave’s innovative use of generative AI sets a new standard for advertising analytics.
Upwave wins Generative AI Innovation Award at 2025 AI Breakthrough Awards.
Bayes AI automates brand campaign analysis and optimization in real time.
AI Campaign Insights Reports deliver data-rich slide decks for marketers.
Over 3,000 reports downloaded since Q1 2024, enhancing campaign decisions.
Upwave joins elite winners like NVIDIA, Microsoft, and Dell Technologies.
Platform focuses on measuring and optimizing brand investment impact.
Upwave’s AI agent, Bayes, is central to its mission of redefining brand outcomes measurement. Designed specifically for advertising, Bayes automates complex analyses, eliminating the need for extensive statistical expertise. “Winning the Generative AI Innovation Award is an important milestone for Upwave and a strong endorsement of our mission to reinvent brand measurement, powered by advanced AI,” said George London, CTO, Upwave. By providing real-time optimization opportunities, Bayes enables marketers to make faster, data-driven decisions across channels like CTV, digital, and social media.
A key innovation powered by Bayes is Upwave’s AI Campaign Insights Reports, the first practical application of generative AI in advertising measurement. Leveraging large language models (LLMs), these reports automatically generate clear, data-rich slide decks that enhance brand performance. Since their launch in Q1 2024, over 3,000 reports have been downloaded, providing advertisers, agencies, and media partners with instant, actionable insights to drive more effective campaigns.
The AI Breakthrough Awards, conducted by Tech Breakthrough, honor top AI technologies globally. Upwave’s selection from over 5,000 nominations underscores its leadership in the AI-driven advertising space. The platform’s focus on top-of-funnel measurement for channels like retail media, streaming audio, and addressable TV has earned trust from leading advertisers and agencies, positioning Upwave alongside industry giants like NVIDIA and Microsoft.
Upwave’s innovative application of generative AI through Bayes demonstrates its commitment to scalable, impactful brand outcomes measurement. This award highlights the platform’s role in empowering marketers with tools to optimize campaigns efficiently and effectively in a competitive landscape.
Upwave is the Brand Outcomes Measurement Platform. The only company entirely focused on measuring and optimizing brand lift driven by advertising, the world’s leading advertisers, agencies, and media partners trust Upwave’s robust, AI-driven, SaaS platform. Upwave brings science to top-of-funnel, providing real-time, top-of-funnel measurement for CTV, Digital, Retail Media, Social, Streaming Audio, Linear, and Addressable. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors.
Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the AI Breakthrough Awards program is devoted to honoring excellence in Artificial Intelligence technologies, services, companies, and products. The AI Breakthrough Awards provide public recognition for the achievements of AI companies and products in categories including Generative AI, Machine Learning, AI Platforms, Robotics, Business Intelligence, AI Hardware, Computer Vision, and more.
Tech Breakthrough LLC does not endorse any vendor, product, or service depicted in our recognition programs, and does not advise technology users to select only those vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as statements of fact. Tech Breakthrough LLC disclaims all warranties, expressed or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.