Udemy, a leading AI-powered skills development platform, announced the acquisition of Lummi, a creative technology group specializing in AI-driven design tools, to bolster its creative capabilities and enhance course creation. The integration of Lummi’s tools into Udemy’s platform aims to empower instructors, learners, and enterprise customers with practical, visually engaging content creation solutions.
Udemy acquires Lummi, an AI design tool provider, on June 18, 2025.
Lummi’s tools integrate with Canva, Figma, and Adobe Express for rapid content creation.
Lummi team joins Udemy’s Innovation Studio to drive product development.
Lummi Pro offered as an add-on for Udemy Business enterprise plans.
Supports Udemy’s vision for an Instructor Academy with integrated tools.
Enhances visual storytelling and engagement for courses and corporate training.
The acquisition aligns with Udemy’s strategy to evolve into a comprehensive, AI-enabled platform for upskilling and reskilling. Hugo Sarrazin, President and CEO of Udemy, stated, “Integrating Lummi’s intuitive AI tools enhances how learners and instructors apply their skills, while enabling enterprises to create more engaging, customized content.” Founded in 2020 by Pablo Stanley (CEO) and Jason Donnette (CTO), Lummi has built a reputation for intuitive tools that simplify high-quality visual content creation, serving creatives across platforms like Canva, Figma, and Adobe Express.
Lummi’s AI-driven tools, including Lummi Pro, enable Udemy instructors to create custom illustrations and design assets, enhancing visual storytelling and course engagement. This acquisition supports Udemy’s planned Instructor Academy, a future resource hub integrating tools like Lummi, Role Play, Assessments, and Labs to make courses more interactive. The tools reduce barriers to creating professional-grade visuals, allowing instructors to focus on delivering impactful content.
For Udemy Business customers, Lummi Pro will be available as an add-on to enterprise and team plans, offering:
Branded Visuals: High-quality, customizable assets for corporate training.
Interactive Assets: Engaging visuals to improve workplace learning.
No-Code Design: Streamlined course creation without design expertise.
Copyright-Safe Content: Original assets to eliminate infringement risks.
Matthew Brown, Director of Research at ISG, noted, “The Lummi offering helps address issues by streamlining content creation and equipping instructional designers with AI-powered visual assets reducing production time, enhancing learner engagement, and ensuring scalable content quality across the enterprise.”
The online learning market, valued at $300 billion in 2024, is projected to grow at a 10% CAGR through 2030, driven by demand for AI-enhanced upskilling solutions. Udemy, with 80 million learners and 17,000+ organizations, competes with platforms like Coursera and LinkedIn Learning, but its acquisition of Lummi strengthens its focus on practical, AI-driven tools. Posts on X, such as from @CodeByPoonam, highlight Lummi’s integration potential with design platforms, boosting Udemy’s appeal to creatives.
Udemy, with a $1.03 billion market cap and $790 million in annual revenue, boasts a 63.39% gross profit margin and a strong balance sheet, per InvestingPro analysis. The acquisition, though undisclosed in value, is seen as a strategic move to capitalize on Udemy’s 8 upward earnings revisions by analysts, signaling growth potential. Lummi’s tools complement Udemy’s existing AI initiatives, such as Role Play and AI Fluency Packages, launched earlier in 2025.
The Lummi team will shape Udemy’s platform through its Innovation Studio, focusing on user-centric design and AI innovation. A planned design-focused offering, inspired by Udemy’s Career Accelerators, will combine Lummi’s tools with design courses to support creative careers. Challenges include ensuring seamless integration and addressing advanced editing needs, as some users note Lummi’s basic customization limitations. Udemy’s valuation could rise to $1.5–2B by 2027 if AI-driven features drive enterprise adoption.
Udemy’s acquisition of Lummi, announced on June 18, 2025, marks a pivotal step in enhancing its AI-powered creative ecosystem. By integrating Lummi’s design tools, Udemy empowers instructors and enterprises to create engaging, practical learning experiences, solidifying its leadership in the evolving skills development market.
Udemy is an AI-powered skills development platform transforming how companies and individuals across the world build the capabilities needed to thrive in a rapidly evolving workplace. By combining on-demand, multi-language content with real-time innovation, Udemy delivers personalized experiences that empower organizations to scale workforce development and help individuals build the technical, business, and soft skills most relevant to their careers. Today, thousands of companies, including Ericsson, Samsung SDS America, On24, The World Bank, and Volkswagen, rely on Udemy Business for its enterprise solutions to build agile, future-ready teams. Udemy is headquartered in San Francisco, with hubs across the United States, Australia, India, Ireland, India, Mexico and Türkiye.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.