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  • Twelve Labs Launches Marengo 3.0 – The World’s Most Powerful Video Understanding Model – Now GA on Amazon Bedrock
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Twelve Labs Launches Marengo 3.0 – The World’s Most Powerful Video Understanding Model – Now GA on Amazon Bedrock


Twelve Labs Launches Marengo 3.0 – The World’s Most Powerful Video Understanding Model – Now GA on Amazon Bedrock
  • by: Source Logo
  • |
  • December 2, 2025

At AWS re:Invent, Twelve Labs announced general availability of Marengo 3.0, a breakthrough video-native foundation model that doesn’t just watch video — it reads dialogue, tracks gestures across minutes, understands emotion, movement, and events through time, and finally making the 90% of digitized data that is video truly searchable and actionable.

Now live on Amazon Bedrock (first cloud provider) and directly via Twelve Labs API.

Why Marengo 3.0 Is Different

Unlike stitched-together image+audio models or frame-by-frame analysis, Marengo 3.0 treats video as a single, dynamic system:

  • True temporal & spatial reasoning across hours of footage
  • Industry-first sports intelligence: team, player, jersey number, and action tracking
  • Composed multimodal queries (text + image in one search)
  • 4-hour video support (2× longer than previous)
  • 50% reduction in storage costs + 2× faster indexing
  • Multilingual across 36 languages
  • Compact embeddings for massive scale

Immediate Enterprise ROI

  • Media & entertainment: instant highlight reels, content repurposing
  • Advertising: granular creative analysis and performance insights
  • Public safety & government: rapid review of long-form sensitive footage
  • Sports: automated player/action tagging at scale

Jae Lee, CEO & Co-founder of Twelve Labs: “Video is 90% of digitized data but has been largely unusable. Marengo 3.0 shatters that limit — it’s an incomparable solution for enterprises and developers.”

Nishant Mehta, VP of AI Infrastructure at AWS: “We are excited to be the first cloud provider to offer Marengo 3.0 through Amazon Bedrock, following strong adoption of Twelve Labs’ previous models.”

Available Today

  • Amazon Bedrock (fully managed, secure, pay-as-you-go)
  • Twelve Labs API (monthly service)

Start building with Marengo 3.0 → https://twelvelabs.io/marengo

About Twelve Labs

Twelve Labs builds the world’s most powerful video intelligence platform, enabling machines to see, hear, and reason about video like humans. From semantic search to multimodal embeddings, Twelve Labs unlocks the full value of video across media, advertising, government, security, and automotive.

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