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Treasure Data, a leading Intelligent Customer Data Platform (CDP), announced on July 28, 2025, the expansion of its AI Agent ecosystem, powered by Amazon Bedrock. This development enables global enterprises to leverage generative AI for real-time personalization, marketing automation, and customer experience optimization, all underpinned by the trusted and scalable Treasure Data Diamond Record.
Treasure Data expands AI Agent ecosystem with Amazon Bedrock integration.
Enables real-time personalization and marketing automation for enterprises.
Diamond Record ensures accurate, unified customer data for AI agents.
AI Agent Foundry supports tailored, high-impact use cases like journey orchestration.
Built-in security and compliance meet enterprise governance standards.
Leverages foundation models from Anthropic, AI21 Labs, Cohere, and Amazon.
Treasure Data’s enhanced AI Agent ecosystem, announced on July 28, 2025, addresses the growing need for secure and scalable generative AI solutions. “At Treasure Data, we see AI as more than just generating content. It’s about turning data into intelligent, secure, and real-time action,” said Rafa Flores, Chief Product Officer at Treasure Data. “Our AI agent ecosystem is purpose-built to deliver enterprise-grade AI that’s both powerful and governed from day one. With Amazon Bedrock, we can quickly build and deploy agents fine-tuned with enterprise data without sacrificing trust or security.” The platform leverages Amazon Bedrock’s serverless architecture and foundation models from providers like Anthropic, AI21 Labs, Cohere, and Amazon to deliver robust AI capabilities.
At the core of Treasure Data’s platform is the Diamond Record, a real-time customer ID that unifies online, offline, known, and anonymous interactions into a single, consistent profile. This identity resolution ensures AI agents operate on accurate, up-to-date data, eliminating hallucinations and driving reliable business outcomes. By embedding the Diamond Record across the tech stack, Treasure Data enables seamless data integration, enhancing the effectiveness of AI-driven applications like campaign optimization and data health monitoring.
The AI Agent Foundry is the backbone of Treasure Data’s ecosystem, offering a flexible environment for marketing, CX, and data teams to build and deploy custom AI agents. These agents are designed for high-impact use cases, including journey orchestration, taxonomy mapping, and campaign optimization. With built-in permissioning, auditability, and access controls, the Foundry ensures compliance with enterprise governance standards, providing a secure framework for AI deployment.
By integrating with Amazon Bedrock, Treasure Data taps into a serverless, fully managed architecture that accelerates AI agent development and deployment. This collaboration provides access to industry-leading foundation models while maintaining enterprise-grade reliability, security, and compliance. The result is a scalable platform that enables enterprises to adopt AI confidently, knowing their data remains secure and actionable.
Treasure Data’s expanded AI Agent ecosystem, powered by Amazon Bedrock, positions the company as a leader in enterprise-grade generative AI. By combining the Diamond Record’s trusted data with the AI Agent Foundry’s flexibility, Treasure Data empowers organizations to deliver personalized customer experiences, streamline operations, and achieve measurable business impact.
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust.
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