SoundHound AI, Inc. has announced the integration of its SoundHound Chat AI Automotive voice assistant into vehicles from three major global automotive brands across North America, as revealed on August 5, 2025. This milestone brings cutting-edge conversational AI to a wide range of popular vehicle models, transforming the in-car experience with natural speech recognition and generative AI capabilities.
SoundHound Chat AI Automotive deployed in three major automotive brands.
Integrates generative AI for fluid, context-aware conversations.
Supports voice commerce, trip planning, and interactive features like quizzes.
Enables hands-free ordering, potentially unlocking $35B for automakers.
Enhances in-vehicle controls and external data integration.
Builds on prior success with Stellantis brands in Europe.
SoundHound Chat AI Automotive goes beyond traditional voice assistants, recognizing natural human speech and delivering intelligent, contextually relevant responses. Drivers can engage in dynamic interactions, from planning trips to accessing vehicle manual tips or enjoying storytelling and quizzes. For example, a driver in San Francisco can ask, “Where do the Giants play?” followed by “What are the best seats?” and “Navigate there,” with the assistant seamlessly handling follow-up queries.
Earlier in 2025, SoundHound introduced its in-car voice commerce agent, integrating commerce, loyalty, and navigation into vehicle infotainment systems. This hands-free solution allows drivers to order food, make payments, and navigate to pick-up locations, with initial applications in restaurant ordering. Research indicates this technology could generate up to $35 billion annually for automakers, highlighting its market potential.
The finance card above shows SoundHound AI (Nasdaq: SOUN) trading at $11.205, down 55% from its 52-week high of $24.98 but up significantly from its 52-week low of $4.115. This automotive integration, alongside partnerships like those with NVIDIA and Tencent, signals strong growth prospects despite recent volatility.
SoundHound’s technology, already deployed in Stellantis brands like DS Automobiles, Peugeot, and Alfa Romeo across Europe, supports 25 languages and holds over 250 patents. The North American rollout follows a 2024 pilot with Stellantis, where usage increased by over 50% due to generative AI enhancements. The platform’s integration with NVIDIA DRIVE AGX and Perplexity further enhances its capabilities, offering real-time data access even offline.
This deployment cements SoundHound AI’s leadership in voice AI, delivering unparalleled convenience and connectivity for drivers while opening new revenue streams for automakers. For more details, visit soundhound.com/voice-ai-solutions/automotive.
SoundHound AI, a global leader in voice and conversational intelligence, delivers AI solutions that allow businesses to offer superior experiences to their customers. Built on proprietary technology, SoundHound’s voice AI delivers best-in-class speed and accuracy in numerous languages to product creators and service providers across retail, financial services, healthcare, automotive, smart devices, and restaurants. The company’s various groundbreaking AI-driven products include Smart Answering, Smart Ordering, Dynamic Drive-Thru, and the Amelia Platform, which powers AI Agents for enterprise. In addition, SoundHound Chat AI, a powerful voice assistant with integrated Generative AI, and Autonomics, a category-leading operations platform that automates IT processes, have allowed SoundHound to power millions of products and services, and processes billions of interactions each year for world class businesses.
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