Snackable Media, a multicultural ad network founded by digital media executive Justin Barton, has announced its acquisition of AdGrid.io, a prominent publisher-first ad operations platform. This acquisition represents a strategic move by Snackable Media to broaden its presence in the digital advertising and ad tech sectors, enabling it to offer a more comprehensive range of solutions to publishers, media companies, and content creators.
Snackable Media, a multicultural ad network, acquires AdGrid.io, an ad operations platform.
The acquisition aims to enhance Snackable Media's programmatic technology offerings.
AdGrid provides publishers with tools and transparency for ad operations.
Snackable Media will integrate AdGrid's full product suite, including a self-serve wrapper and ad marketplace.
The combined entity plans to expand into new verticals like CTV and Audio.
The goal is to help digital media companies and creators maximize monetization while maintaining control.
Under the leadership of Justin Barton, Snackable Media has established a strong reputation for delivering engaging and high-performing content experiences to multicultural audiences. The incorporation of AdGrid’s advanced ad operations technology will now equip Snackable Media and its partners with a comprehensive, full-stack platform for ad management, programmatic monetization, rich media innovation, and audience extension.
"AdGrid has built an impressive platform that gives publishers the tools and transparency they need to truly own their ad operations," said Justin Barton, Founder and CEO of Snackable Media. "This acquisition aligns perfectly with our vision to help digital media companies and independent creators maximize their monetization opportunities while maintaining full control over their business."
AdGrid’s complete suite of products, which includes the Self-Serve Wrapper, Managed Service Rev Share Wrapper, Prebid Adapter, Self-Serve Curation Ad Marketplace, and Self-Serve Rich Media Templates, will continue to operate as part of Snackable Media. There are immediate plans for expansion and integration of these technologies into new and growing verticals within the digital advertising landscape, including Connected TV (CTV) and Audio advertising.
In conclusion, the acquisition of AdGrid.io by Snackable Media signifies a strategic enhancement of Snackable Media's technological capabilities and its commitment to providing publishers and content creators with advanced tools.
Founded by Justin Barton, Snackable Media is a multicultural ad network focused on delivering quick, engaging, and revenue-optimized content experiences across web, mobile, and Connected TV platforms. Through a blend of editorial innovation and ad tech expertise, Snackable Media helps brands connect with diverse audiences and enables publishers to grow and monetize their reach effectively.
AdGrid is a publisher-first ad operations platform that empowers media companies, publishers, and independent creators to manage and optimize their advertising stacks with greater transparency, efficiency, and profitability. Its self-service and managed solutions are trusted by digital businesses seeking to scale their revenue without sacrificing control.
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