ShengShu Technology, a Singapore-based pioneer in generative AI video, announced the launch of the Vidu Creative Leap Program on July 14, 2025, enhancing its flagship Vidu platform with the Vidu Q1 model’s Reference-to-Video update. This initiative empowers advertisers and e-commerce platforms to automate video ad production through the Vidu Model-as-a-Service (MaaS) API, delivering personalized, high-quality content at scale.
Vidu Creative Leap Program launched to automate video ads and e-commerce creatives.
Vidu Q1’s Reference-to-Video supports up to seven image inputs for cohesive videos.
MaaS API enables plug-and-play integration for DSPs, reducing production costs.
Features include virtual try-ons, dynamic background swapping, and 48 kHz AI audio.
Outperforms rivals with 50% generation success rate and 1080p cinematic transitions.
Aligns with $150B digital ad market, projected to grow 10% annually by 2030.
The Vidu Creative Leap Program leverages the Vidu Q1 model’s Reference-to-Video feature, allowing advertisers to generate unlimited video ad variations from up to seven reference images. “Vidu API is reshaping how digital advertising content is created, serving as the industry’s new engine,” said Luo Yihang, CEO of ShengShu Technology. The MaaS API enables Demand Side Platforms (DSPs) to integrate scalable, AI-generated creatives, eliminating traditional production overheads. This is critical as digital ad spending, valued at $150 billion in 2025, shifts toward AI-driven personalization, with 80% of marketers prioritizing automation by 2026.
E-Commerce Ad Production: The Vidu Q1 model supports one-click virtual try-ons, dynamic background swapping, and diverse product shot variations, reducing costs associated with live photography.
Interactive Advertising: Customizable in-app templates enable rapid production of tailored ad content across platforms, audiences, and formats.
End-to-End Brand Advertising: Enterprise clients receive expert consultations to craft emotionally resonant, human-like narratives with cinematic transitions in 1080p, up to 5 seconds.
Technical Innovations: The MaaS API, built on ShengShu’s U-ViT architecture, offers First-to-Last Frame transitions, 48 kHz AI-generated audio, and a 50% generation success rate, outperforming competitors like OpenAI’s Sora.
The program addresses the advertising industry’s shift toward AI-driven personalization, where generative video ads capture cultural nuance and emotional tone. A notable example is French creative director Laurent, who used Vidu Q1 to maintain consistent visual identity across video sequences, avoiding distortions common in other AI models. With over 10 million users since Vidu’s July 2024 launch, ShengShu’s platform has generated over 100 million videos, positioning it ahead of Meta’s 2026 AI ad roadmap.
Founded in March 2023, ShengShu Technology, backed by Qiming Venture Partners and Ant Group, has commercialized its U-ViT framework to lead in multimodal AI. The Vidu MaaS API’s open access, starting at $10 with a credit-based system, democratizes high-quality video production for small businesses and enterprises alike. As the global digital advertising market grows, ShengShu’s partnership with Lenovo and recognition as a 2025 WEF Technology Pioneer underscore its leadership in transforming creative workflows.
The Vidu Creative Leap Program sets a new standard for AI-driven video ad automation, empowering brands to create scalable, personalized content efficiently.
Founded in March 2023, ShengShu Technology is a world-leading artificial intelligence company, specializing in the development of Multimodal Large Language Models. Driven by innovation, the company delivers cutting-edge MaaS and SaaS products that revolutionize creative production by enabling smarter, faster, and more scalable content creation. With its flagship video generation platform Vidu, ShengShu Technology's solutions have reached more than 200 countries and regions around the world, spanning fields including interactive entertainment, advertising, film, animation, cultural tourism, and more.
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