Selltonomy has announced the launch of its AI commerce optimization platform designed to help merchants prepare their storefronts for machine-assisted purchasing experiences driven by AI agents such as ChatGPT, Google Gemini, Microsoft Copilot and Perplexity.
The company stated that as autonomous AI agents increasingly influence online purchasing decisions, merchants face a growing challenge in ensuring that storefronts are not only discoverable by humans, but also interpretable and transaction-ready for AI systems.
According to Selltonomy, many AI optimization platforms currently focus on Answer Engine Optimization (AEO) and improving visibility within AI-generated search experiences. However, the company believes that visibility alone is insufficient if AI systems cannot successfully complete transactions once they reach a merchant’s storefront.
Selltonomy focuses on what it describes as storefront “buyability” — the ability for AI systems to interpret product information, navigate storefront infrastructure and complete purchases without technical friction.
The platform audits ecommerce storefronts across four protocol layers:
The company stated that these technical layers are becoming increasingly important as AI-powered shopping agents move beyond product recommendations into autonomous transaction execution.
Selltonomy’s platform is designed to identify hidden technical issues that may interfere with AI-assisted purchases, including structured data inconsistencies, ambiguous inventory states, conflicting pricing signals and checkout friction.
The company refers to these machine-level transaction issues as “Silent Failures,” describing them as purchase attempts that fail before traditional analytics systems or abandoned-cart tracking tools are able to detect them.
As AI systems continue evolving into autonomous shopping assistants, the ability for storefronts to communicate clearly with machines is expected to become a critical factor in ecommerce performance and digital revenue generation.
The launch comes amid accelerating growth in AI-assisted ecommerce activity across online retail platforms.
According to Shopify’s Q1 2026 data referenced by the company, AI-referred shoppers convert at nearly 50% higher rates than organic search visitors while generating 14% higher average order values. Shopify also reported that AI-attributed orders increased nearly 13 times year-over-year during the same period.
"AI agents will be a big part of how we shop in the not-so-distant future." -- Sundar Pichai, CEO, Google
"We're making every Shopify store agent-ready by default. Shopify is the easiest solution for merchants who want AI agents to find their storefronts, understand their products, and complete transactions." -- Tobi Lutke, CEO, Shopify
"If product data isn't structured for machines, it won't surface where shopping now begins, and that means lost revenue before a buyer ever reaches your site." -- Jorrit Steinz, CEO, ChannelEngine
Selltonomy stated that its platform was built to help merchants close the gap between storefront visibility and machine-ready transaction execution as ecommerce increasingly shifts toward AI-assisted purchasing experiences.
The company believes businesses that optimize for AI-driven commerce infrastructure early may gain a competitive advantage as autonomous shopping systems become more integrated into digital commerce ecosystems.
"Commerce is shifting from human browsing to machine-assisted purchasing. AI agents don't just recommend products anymore. They attempt to complete transactions. Merchants who aren't prepared will lose sales they never knew were possible. Selltonomy was built to close that gap." -- Isang Inokon, Founder, Selltonomy
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