SAS has been recognized as an Emerging Leader in the 2025 Gartner® Emerging Market Quadrant for Generative AI Engineering, highlighting its SAS Viya platform’s robust capabilities in AI model lifecycle management and enterprise innovation.
SAS Viya earns Emerging Leader status in 2025 Gartner GenAI Engineering Quadrant.
Recognized for strong features and future potential in AI lifecycle management.
Supports multi-agent orchestration and synthetic data generation.
Enhances enterprise productivity and responsible AI innovation.
Addresses privacy, bias, and model robustness in GenAI applications.
Complements Gartner Magic Quadrants with market insights for AI vendors.
SAS, a global pioneer in data and AI, was named an Emerging Leader in the 2025 Gartner Emerging Market Quadrant for Generative AI Engineering, launched in mid-2024 to provide insights into the fast-evolving AI market. The quadrant evaluates vendors on their ability to manage the full lifecycle of generative AI models, such as large language models (LLMs), for production applications. “At SAS, we’re seeing enterprises of all sizes looking beyond simple prompting with GenAI to support their growth and productivity,” said Brett Wujek, Head of Product Strategy for Next-Gen AI.
Per Gartner’s report, the generative AI engineering submarket includes platforms for AI orchestration, model chaining, agent development, and retrieval-augmented generation (RAG) accelerators. SAS Viya stands out for its comprehensive lifecycle management, enabling enterprises to develop, refine, and deploy GenAI models efficiently. This capability supports organizations in scaling AI solutions for real-world applications.
SAS Viya’s multi-agent orchestration drives intelligent automation, allowing complex workflows to be managed seamlessly. This feature enhances productivity by enabling enterprises to integrate AI into operational processes, moving beyond basic GenAI prompting to deliver measurable business outcomes.
A key differentiator for SAS is its mature synthetic data generation, which addresses critical concerns like privacy, bias mitigation, and model robustness. By creating high-quality synthetic datasets, SAS Viya ensures responsible AI innovation, making it a vital tool for enterprises navigating regulatory and ethical challenges in GenAI deployment.
The recognition underscores SAS’s ability to meet enterprise demands for advanced GenAI solutions. SAS Viya’s embedded GenAI capabilities accelerate productivity, enhance ROI, and support responsible innovation, positioning SAS as a trusted partner for organizations across industries. Explore more at sas.com/en_us/solutions/ai/generative-ai.html.
SAS’s Emerging Leader status in the 2025 Gartner Quadrant reflects its strategic focus on delivering scalable, responsible AI solutions, empowering enterprises to harness the full potential of generative AI in a rapidly evolving market.
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