Rokid, a pioneer in human-computer interaction and augmented reality, has announced that its newly launched Rokid Glasses surpassed $1 million in crowdfunding pledges on Kickstarter within four days of launch. The milestone underscores global enthusiasm for the world’s lightest, full-function AI and AR smart glasses.
Rokid Glasses surpass $1M on Kickstarter in just four days.
Positioned as the world’s lightest full-function AI & AR smart glasses.
Spotlighted on Bloomberg TV and featured in a Times Square pop-up campaign.
Equipped with Qualcomm AR1 platform, offering translation, transcription, and AR navigation.
Open SDK supports 15,000+ developers and 5,000 corporate partners in China.
Kickstarter backers receive a $100 early-bird discount.
The announcement comes after a Bloomberg TV segment where Zoro Shao, Global General Manager of Rokid, discussed the role of AI in reshaping human-computer interaction and the future of wearables. Bloomberg spotlighted Rokid Glasses as an emerging alternative to mobile devices, while also featuring Rokid’s Times Square pop-up campaign, which introduced the product on one of the most prominent public stages.
Trendhunter later highlighted the activation under the headline “High-Profile Live Performance Marketing”, commending Rokid’s integration of cultural engagement with product launch. The campaign achieved a 10/10 virality score, showcasing Rokid’s ability to capture global attention with experiential marketing.
Unveiled at the “Future in Sight” launch event in New York City, Rokid Glasses weigh only 49 grams, combining lightweight design with robust AI and AR functionality. Powered by the Qualcomm AR1 platform, the glasses offer:
Instant multilingual translation for cross-cultural communication.
Live transcription and note-taking to boost productivity.
AR navigation with contextual overlays for easy travel.
AI teleprompter and smart notifications for creators and professionals.
A 12MP HDR camera with stabilization for hands-free recording and object recognition.
Rokid’s early Kickstarter success highlights not only consumer demand but also strong developer interest. The company’s open SDK supports the largest XR developer community in China, with 15,000 developers and 5,000 corporate partners. Rokid is now extending its ecosystem internationally, targeting over 1,000 overseas developers.
The Kickstarter campaign remains live, with early backers eligible for a $100 discount on retail pricing, ensuring supporters are among the first to experience AI-powered wearable computing.
Rokid is a product-oriented platform company with a focus on human-computer interaction for over ten years. As a pioneer in augmented reality, Rokid develops both hardware and software for AR headsets and their surrounding ecosystem, with a mission to ensure that the magic of AI and AR leaves no one behind. With the largest XR developer community in China, its products are consistently regarded among the best wearable devices in the country. It has won the Las Vegas CES Innovation Award for three consecutive years and the German IF Design Award five times.
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