Paritii, a London-based EdTech leader, announced its selection for the 2025 Google.org Generative AI Accelerator, backed by over $30 million in funding. The recognition highlights Paritii’s Swyft platform, which leverages generative AI to automate higher education workflows, providing 24/7 personalized student support and targeting 2 million students in two years.
Swyft addresses administrative burdens in underfunded colleges, which often lead to lower retention, satisfaction, and graduation rates, particularly for underserved students. By automating high-volume tasks like document workflows and support requests, Swyft frees staff to focus on high-impact student interactions. Its 24/7 AI-powered workspace enables students to manage tasks, access guidance, and generate documents seamlessly. “Our commitment to social impact is recognized and trusted by our community,” said Dr. Shmona Simpson, CEO of Paritii, emphasizing Swyft’s role in driving equitable innovation.
Swyft’s proprietary frontend API and RAG-enabled LLM process millions of data points to deliver precise, personalized support with speed. The platform’s tailored backend ensures scalability, with Paritii reporting an 85% reduction in administrative processing times and a 60% drop in document-related queries across over 50 partner institutions since 2020. The accelerator’s resources, including Google Cloud credits and technical training, will enhance Swyft’s capabilities, aiming to serve 200,000 students by the program’s end and 2 million within two years.
The Google.org Accelerator, running from mid-2025, provides six months of pro bono support, mentorship, and training, aligning with Paritii’s mission to improve student outcomes at scale. This partnership validates Swyft as a model for systemic change in higher education, addressing inefficiencies that disproportionately affect marginalized students. With 92% of students using AI tools in 2025, up from 66% in 2024, Swyft’s adoption reflects a growing demand for AI-driven solutions in education.
Paritii’s inclusion in the Google.org Accelerator positions Swyft to redefine student support, leveraging ethical AI to enhance access, equity, and efficiency in higher education.
Paritii is an innovation firm at the forefront of ethical AI, specializing in inclusive technology solutions for education, medicine, and public systems. Since 2020, Paritii has partnered with over 50 institutions to design tools that are as responsible as they are effective. Flagship platforms like Swyft and SwyftRFP reflect Paritii’s mission: to expand access, reduce disparities, and make systems work better for the people they serve. From streamlining student support to reimagining procurement, Paritii is building a future where technology works for everyone.
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