NTT DATA, a global leader in business and technology services, was awarded the 2025 Asia-Pacific Competitive Strategy Leadership Recognition by Frost & Sullivan on July 17, 2025, in Singapore. This prestigious award acknowledges NTT DATA’s exceptional achievements in driving customer-centric digital transformation and scalable generative AI (GenAI) solutions across key Asia-Pacific markets, including financial services, healthcare, public sector, and manufacturing. The recognition highlights NTT DATA’s ability to transform AI complexity into tangible business value, solidifying its role as a premier strategy-to-infrastructure partner in the GenAI landscape.
NTT DATA wins Frost & Sullivan’s 2025 Asia-Pacific Competitive Strategy Leadership Recognition.
Recognized for scalable, customer-centric GenAI solutions across APAC industries.
Employs over 5,000 R&D professionals across 11 innovation centers globally.
GenAI TechHub, aXet, and Tsuzumi platforms ensure transparency and compliance.
Achieves up to 40% productivity gains and 70% automation efficiencies for clients.
Part of NTT Group, with $3.6B annual R&D investment for digital innovation.
Frost & Sullivan’s rigorous benchmarking process evaluated NTT DATA across strategy effectiveness and execution, praising its ability to deliver modular, scalable GenAI solutions with measurable impact. “While many enterprises race to test GenAI use cases, NTT DATA stands apart for its focus on long-term value creation,” said Kiran Kumar Vijaya Kumar, Research Director at Frost & Sullivan. The company’s suite of offerings, including the GenAI TechHub and proprietary platforms like aXet and Tsuzumi, provides ready-to-deploy frameworks that accelerate time-to-value while ensuring transparency, fairness, and regulatory compliance.
NTT DATA’s leadership is driven by its significant investment in AI innovation, supported by over 5,000 R&D professionals and 11 innovation centers worldwide. With a $30B+ business and a presence in over 50 countries, NTT DATA serves 75% of the Fortune Global 100, delivering tailored GenAI solutions for industries like healthcare and manufacturing. “This recognition is a testament to our commitment to innovation and delivering real business outcomes,” said John Lombard, CEO, APAC, NTT DATA. The company’s focus on governance and scalability has led to productivity improvements of up to 40% and automation efficiencies exceeding 70%.
NTT DATA’s customer-first culture and partner-led delivery model ensure solutions align with diverse client needs, addressing regional challenges and opportunities. Its GenAI platforms have reduced development timelines and costs, earning praise for measurable outcomes like enhanced market share and customer satisfaction. Frost & Sullivan commended NTT DATA for setting a high standard in competitive strategy and market responsiveness, noting its role in shaping the future of GenAI in Asia-Pacific. The award aligns with NTT DATA’s broader innovation strategy, including its founding membership in the AI Ethics Journal and 12th global ranking for GenAI patent ownership.
NTT DATA’s 2025 Frost & Sullivan recognition underscores its leadership in delivering scalable, impactful GenAI solutions. By combining cutting-edge technology with deep industry expertise, the company empowers organizations to navigate the complexities of AI adoption, driving sustainable growth and transformation across the Asia-Pacific region. As GenAI continues to evolve, NTT DATA’s strategic vision and execution position it as a trusted partner for enterprises seeking to unlock new value in the digital future.
For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, megatrends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success.
NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. As a Global Top Employer, we have experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group, which invests over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future.
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