Moonvalley, a leading AI research company, has released Marey, the first fully licensed AI video model designed for professional filmmaking. Announced on July 8, 2025, Marey provides unparalleled creative control and legal confidence, addressing the needs of studios, brands, and independent filmmakers. The company also introduced beta access to Voyager, a platform enhancing Marey’s capabilities for high-end workflows.
Marey is the first AI video model trained on fully licensed, 1080p content.
Offers precise controls like Trajectory, Camera, and Motion Transfer.
Available via subscription starting at $14.99/month for 100 credits.
Voyager platform in limited beta, with broader access planned for summer 2025.
Developed with filmmakers at Moonvalley’s Asteria studio for cinematic quality.
Addresses legal concerns amid AI copyright lawsuits in the industry.
Marey, named after cinema pioneer Étienne-Jules Marey, was developed through a year-long collaboration with Asteria, Moonvalley’s artist-led AI film studio. Unlike other AI video models, Marey is trained exclusively on licensed high-definition footage, avoiding legal risks associated with scraped content. Naeem Talukdar, Moonvalley CEO and co-founder, stated, “We built Marey because the industry told us existing AI video tools don’t work for serious production. Directors need precise control over every creative decision, plus legal confidence for commercial use. Today we’re delivering both, and proving that the most powerful AI comes from partnership with creators, not exploitation of their work.”
Marey delivers production-grade features tailored for filmmakers, as highlighted by Mateusz Malinowski, Moonvalley’s Chief Scientific Officer and former DeepMind researcher: “Traditional AI video often reduces filmmakers to consumers typing prompts into black box systems with little creative control over generations. With Marey we aim to give directors the same level of control they expect on set.”Key features include:
Native HD Generation: Produces 1080p video up to 10 seconds at 24 FPS without upscaling artifacts.
Trajectory Control: Enables precise object movement within scenes.
Camera Control: Simulates cinematic camera movements from 2D inputs.
Motion and Pose Transfer: Adapts performances across scenes for nuanced results.
Inpainting: Modifies specific elements without regenerating entire frames.
These tools allow filmmakers to execute complex VFX sequences and maintain creative authority, making Marey a professional-grade solution.
Amid high-profile lawsuits against AI companies for unauthorized data use, Marey’s training on licensed content ensures commercial safety. Moonvalley partnered with creators to secure high-quality datasets, a process supported by Asteria’s documentary studio, XTR. This approach aligns with industry demands for ethical AI, as noted by effects pioneer Ed Ulbrich, who joined Moonvalley citing Marey’s “clean” data as a key motivator.
Marey democratizes access to Hollywood-quality visuals, reducing production costs by 20% to 40% for filmmakers like Ángel Manuel Soto. Independent filmmaker Hussein Dembel Sow from Senegal added, “Marey isn’t just another model—it’s a creative unlock. It gives filmmakers like me the freedom to experiment and innovate without the financial burden or scarcity of production opportunities.” The model supports studios with faster iteration on complex sequences and enables brands to create cinematic commercials, as demonstrated in pilot programs with boutique brands aiming for Super Bowl-quality ads.
Marey is accessible through:
Subscription: Plans start at $14.99 for 100 credits, $34.99 for 250 credits, or $149.99 for 1,000 credits at www.moonvalley.com/Marey.
Creative Tools: Integrated via ComfyUI nodes and workflows.
Enterprise: Custom models using proprietary IP. Voyager, Moonvalley’s directorial platform, is in limited beta at www.moonvalley.com/voyager, with broader availability planned for late summer 2025.
Marey competes with models like Runway Gen-3 and OpenAI’s Sora but stands out for its ethical training and professional focus. Moonvalley’s $70 million seed round, led by Bessemer Ventures, Khosla Ventures, and General Catalyst, underscores its ambition to redefine generative media. The company plans to enhance Marey with features like lighting controls and character libraries, further integrating AI into professional workflows.
Marey represents a shift toward ethical, controllable AI in filmmaking, empowering creators to tell stories with cinematic precision while navigating legal and cultural challenges.
Moonvalley is an AI research company building next-generation models and tools for creative professionals. A member of the Creative Rights in AI Coalition, the company brings together talent from DeepMind, Google, Meta, Microsoft, TikTok, Disney, DreamWorks and other leading entertainment companies, unified around advancing visual intelligence. Through partnerships with film studios, production companies, and brands, Moonvalley is proving that powerful generative AI can be built while respecting artists’ and creators’ rights.
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