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Hotwire Global, a leading communications and marketing consultancy, has promoted Anol Bhattacharya to Executive Vice President, Innovation and Technology, to lead its AI Lab, advancing AI-driven solutions for marketing and communications. This follows the AI Lab’s launch in March 2025, which introduced tools like Hotwire Spark and Hotwire Ignite.
Anol Bhattacharya promoted to EVP, Innovation and Technology, leading Hotwire’s AI Lab.
AI Lab tools: Hotwire Spark (GEO search), Ignite (account intelligence), Radiate (content optimization).
Radiate optimizes press releases for AI answer engines like ChatGPT, Copilot, and Gemini.
Anil Khaira promoted to AVP at ROI·DNA, overseeing APAC teams.
Partnerships with Red Hat, Equinix, and SAP Concur strengthen Hotwire’s market position.
AI Lab boosts client visibility, e.g., Pure Storage’s top-two rankings for “enterprise flash storage.”
Bhattacharya, recognized for increasing Pure Storage’s visibility on Gemini and Copilot, will drive the AI Lab’s development of tools like Hotwire Radiate, which optimizes content for generative engine optimization (GEO), improving AI-generated answer rankings by 30% for key clients. “Our mission isn’t just to build tools, but to solve real-world marketing and communications challenges,” Bhattacharya said. He partners with Matt Oakley, SVP, AI and Analytics, to integrate AI into client campaigns across the US, APAC, and EMEA.
Launched in March 2025, the AI Lab has expanded Hotwire’s portfolio with Hotwire Spark (AI-native GEO search intelligence), Hotwire Ignite (agentic AI with Retrieval-Augmented Generation), and the new Hotwire Radiate. These tools have driven 25% faster campaign execution for clients like Equinix, per internal metrics. The Lab’s team growth across regions supports continuous product development and client training.
Hotwire’s AI Lab aligns with the $1.1T global AI market’s 15% annual growth, competing with firms like Edelman in AI-driven marketing. Anil Khaira’s promotion to AVP at ROI·DNA supports APAC expansion, integrating Hotwire’s marketing teams. Recent partnerships with Red Hat and SAP Concur, alongside visibility at the World Economic Forum, reinforce Hotwire’s leadership. Posts on X highlight Bhattacharya’s promotion as a bold move, though some note challenges in scaling AI for smaller agencies.
Hotwire’s investment in AI Lab leadership under Bhattacharya positions it to deliver innovative, scalable marketing solutions in an AI-driven landscape.
Hotwire Global is the tech PR, communications, and marketing consultancy that includes ROI·DNA. Globally, top technology brands partner with us for expert consultancy to scale and support their businesses. Found at the intersection of technology and humanity, our 400+ people in 11 countries weave global experience and local expertise to define, measure, and repeat success across reputation, relationship, and revenue campaigns. Hotwire is part of The Enero Group. Follow us to see how 20+ years at the forefront of communications and marketing help Hotwire make the technical, irresistible.
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