Forrester, a leading research and advisory firm, has introduced Forrester AI Access, a self-service offering leveraging its generative AI tool, Izola, to deliver trusted insights and advice. Launched on September 9, 2025, this platform empowers organizations to validate ideas, align on best practices, and make informed decisions swiftly, expanding access to Forrester’s research portfolio across diverse stakeholders.
Forrester AI Access launched to provide self-service, AI-driven insights.
Built on Izola, Forrester’s generative AI tool introduced in October 2023.
Offers Technology, Consumer & Digital, and B2B versions for all clients.
Enhances decision-making with curated, research-backed advice.
Designed for enterprise, government, and high-growth organizations.
Supports rapid user adoption and strategic business outcomes.
Forrester AI Access leverages the company’s industry-leading generative AI capabilities to provide actionable insights, enabling stakeholders to innovate and align on best practices. Building on the success of Izola, launched in October 2023, this offering reflects Forrester’s commitment to co-creating with clients to refine AI-driven solutions. “We recognize the power of AI to improve business outcomes for our clients and have embraced AI from the very beginning,” said Carrie Johnson, chief product officer at Forrester. “Our clients have been clear — they want our research to reach more people across their organizations. We have listened and responded by expanding access to deliver trusted insights and advice directly into the hands of more people throughout the organization.”
The platform is designed as responsible AI, catering to government, public-sector, commercial, enterprise, and high-growth organizations. It delivers curated, transparent, and research-backed advice, ensuring reliability for strategic decision-making. “AI tools serve different purposes, and how you build your AI matters as much as why you build it,” said Michael Facemire, chief technology officer at Forrester. “This new offering is unique because it is built as responsible AI, designed for government and public-sector clients, as well as commercial, enterprise, and high-growth organizations.” Available in Technology, Consumer & Digital, and B2B versions, Forrester AI Access supports clients across all regions and account types.
Forrester AI Access integrates seamlessly into daily workflows, offering flexibility for clients to access insights without additional tools. Forrester Decisions VIP Leader, Leader, and Team members retain access to Izola and direct analyst engagement for personalized guidance. The platform’s rapid user adoption and prompt activity growth highlight its value in accelerating key initiatives. Clients can explore Izola at upcoming events, including Forrester’s B2B Summit EMEA and Technology & Innovation Summit in London, Austin, and Singapore.
Forrester AI Access positions the firm as a leader in AI-driven research, delivering stable, reliable experiences that empower organizations to achieve faster, smarter outcomes in an increasingly complex business landscape.
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