fal, the leading generative media infrastructure company, has selected Amazon Web Services (AWS) as its preferred cloud provider to scale its platform that powers generative AI for image, video, audio, and 3D media.
fal has grown rapidly as a key infrastructure provider for generative media, offering developers unified API access to the world’s leading AI models for image, video, audio, and 3D content creation.
The collaboration with AWS will strengthen fal’s ability to meet surging demand from enterprises in media, entertainment, retail, and other industries. By leveraging AWS’s global infrastructure and AI services, fal aims to deliver faster performance, greater efficiency, and the reliability required for production-grade generative media applications.
“Generative media workloads demand a fundamentally different infrastructure layer, one that can handle massive parallel inference, rapid model iteration, and production-grade reliability at scale,” said Gorkem Yurtseven, CTO and Co-founder of fal. “By partnering with AWS, we’re able to combine fal’s optimized inference engine with AWS’s global infrastructure to deliver faster performance, greater efficiency, and the level of reliability enterprise teams need to run generative media in production.”
fal processes millions of daily inference calls with 99.99% uptime and provides access to more than 1,000 production-ready models. The platform is trusted by over 2.5 million developers and major brands including Amazon MGM Studios, Canva, and Adobe.
"fal is at the forefront of making generative AI accessible to developers building the next generation of creative applications," said Samira Panah Bakhtiar, General Manager, Media, Entertainment, Games and Sports at AWS. "We share a commitment to empowering developers and builders, and to helping creatives and studios harness the power of AI to transform how they work."
The partnership will be implemented in phases throughout 2026, bringing enhanced performance, scalability, and seamless service continuity to fal’s customers.
This move solidifies fal’s position as the leading infrastructure layer for generative media at enterprise scale.
About fal
fal is a generative media platform that provides developers with access to the world's best generative image, video, and audio models through a unified API. Trusted by over 2.5 million developers and leading companies, fal offers the fastest inference engine for diffusion models, on-demand serverless GPUs, and dedicated compute clusters for frontier research. The platform is SOC 2 compliant and built for enterprise scale.
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