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CrowdStrike has announced new Falcon Data Protection innovations at Fal.Con 2025, designed to deliver real-time, unified security tailored for the AI era. These advancements address critical challenges like GenAI data leaks, insider threats, and sensitive data movement across hybrid environments, redefining cybersecurity for enterprises.
As artificial intelligence reshapes how data is created and shared, traditional security tools struggle to keep pace. Legacy Data Loss Prevention (DLP) and Data Security Posture Management (DSPM) solutions, built for static endpoints and cloud snapshots, fail to address the dynamic nature of GenAI workflows. CrowdStrike's Falcon Data Protection bridges these gaps, offering unified visibility and enforcement across endpoints, cloud, SaaS, and GenAI platforms. By integrating advanced AI capabilities, the platform ensures organizations can innovate securely while mitigating risks associated with modern IT and SaaS environments.
Falcon Data Protection introduces robust GenAI data protection, extending beyond browser-based tools to secure local applications and runtime cloud environments. This capability prevents inadvertent data exposure and blocks leaks across both managed and unmanaged GenAI tools, addressing vulnerabilities that legacy protections miss due to encryption or network limitations. With real-time monitoring and enforcement, businesses can confidently adopt AI-driven processes, ensuring cybersecurity aligns with enterprise IT innovation and SaaS adoption.
The Falcon Exposure Management AI Discovery feature enhances visibility by detecting large language models (LLMs), AI applications, and agents on managed endpoints. This eliminates risks from shadow AI tools that could expose sensitive data. Combined with existing cloud AI discovery, it provides a holistic view across hybrid environments, strengthening enterprise security frameworks and safeguarding against unauthorized AI-driven data leaks in SaaS and cloud ecosystems.
Leveraging LLMs, Falcon Data Protection's AI-powered data classification accurately identifies sensitive data types such as credentials, secrets, and passwords. By reducing false positives, it enhances control enforcement, enabling more effective protection strategies. This precision is critical for enterprises managing complex IT infrastructures, ensuring compliance and security in SaaS-driven workflows without overwhelming security teams with unnecessary alerts.
The new Insider Threat Dashboard integrates identity, HR, and data movement signals to quickly identify and respond to malicious, negligent, or compromised insider activities. Paired with unified detections that increase coverage by tenfold for data loss, GenAI misuse, and insider threats, this feature empowers organizations to address risks proactively across endpoint, cloud, and SaaS environments, reinforcing robust cybersecurity practices.
“AI has reshaped how data is created and shared, but legacy data loss prevention and posture management tools weren’t built to secure data in the modern era,” said Elia Zaitsev, chief technology officer at CrowdStrike. “Falcon Data Protection follows sensitive data everywhere it moves, across devices, cloud services, SaaS applications, and GenAI workflows. By delivering the real-time visibility and enforcement customers need, we’re making it easier to consolidate cybersecurity at scale and securely innovate with AI.”
These innovations position CrowdStrike as a leader in unified data protection, enabling enterprises to consolidate fragmented tools and embrace AI securely. By addressing the complexities of modern data movement, Falcon Data Protection sets a new standard for cybersecurity in the AI-driven landscape.
CrowdStrike, a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk – endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities.
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