Creatify has launched Creatify Agent, an AI-powered creative agent designed specifically for advertising workflows and trained on large-scale advertising performance data.
The company says the platform is built to generate video ads optimized for conversion rather than simply producing visually appealing content. According to Creatify, the agent is powered by insights from 15 million ads created on its platform, more than $1 billion in analyzed ad spend performance, and usage data from over 3 million marketers and 10,000 companies.
The launch reflects growing demand for AI tools capable of automating creative production while improving advertising performance across social and digital media platforms.
As AI video generation tools continue expanding across marketing workflows, Creatify says most existing AI agents focus primarily on content creation rather than advertising performance.
The company says Creatify Agent was specifically trained using large-scale ad performance data to identify creative structures, hooks, scripts, and patterns associated with stronger conversion outcomes across major advertising platforms.
“We didn't build another AI video tool that happens to make ads. We built an agent trained on what makes ads convert. Every other agent shows you a new AI model. We show you performance data from 15 million ads powering every creative decision the agent makes.”
According to Creatify, the platform uses these performance signals to generate platform-specific advertising creative optimized for Meta, TikTok, Instagram, YouTube, and AppLovin campaigns.
The company says one of the major risks in AI-generated advertising content involves hallucinations, including inaccurate product claims, incorrect branding, logo inconsistencies, and fabricated product details.
To address this, Creatify Agent incorporates verification and brand governance controls directly into the creative pipeline.
Before generating content, the agent researches the brand, audience, product information, and campaign objectives. Verified logos, product details, value propositions, and branding elements are then locked as constraints throughout the production workflow.
Creatify says proprietary vision intelligence systems continuously monitor outputs to detect logo drift, text inaccuracies, inconsistent visuals, and incorrect product information before ads are finalized.
Creatify Agent operates through a conversation-based workflow where marketers can direct and refine the creative process in real time.
The platform supports functions including:
According to Creatify, marketers can intervene at any stage to modify scripts, change creative direction, upload footage, adjust tone, or request additional variants.
The company says the system maintains contextual understanding throughout the conversation while autonomously managing production tasks and creative checkpoints.
Creatify outlined a multi-stage process behind the agent’s operation.
The agent researches the advertiser’s brand, audience, product information, and campaign objectives before beginning production.
The system analyzes competing brands and identifies positioning opportunities and creative gaps.
Using insights from ad performance data, the platform generates campaign strategies, hooks, and scripts tailored to target platforms.
Advertisers can select from more than 1,500 AI avatars or generate custom characters aligned with campaign requirements.
The platform generates video assets while continuously validating outputs against confirmed brand information and campaign parameters.
Marketers can modify direction, provide feedback, request alternate versions, and refine creative outputs during the workflow.
The platform also supports multiple aspect ratios, platform-specific optimization, and content generation in more than 75 languages.
The launch comes as AI-generated advertising content becomes increasingly integrated into performance marketing and creative production workflows.
Creatify says its platform is currently used by more than 3 million marketers and over 10,000 companies and teams, including Alibaba, HubSpot, and ElevenLabs.
The company has raised $24 million from investors including WndrCo, Kindred Ventures, NFDG, and Comcast Ventures. Creatify is also SOC 2 Type II certified and maintains a 4.8 rating on G2 with more than 1,000 reviews.
Creatify Agent is available immediately across all plans, including the free tier, with paid plans starting at $19 per month.
Creatify is an AI ad platform that generates professional video and image ads using top AI models while staying on brand. The platform converts product URLs, text, or images into ready-to-run ad creative in minutes, with 1,500+ AI avatars, 75+ languages, and 210+ voices. Creatify has been featured in Fast Company, Bloomberg, and TechCrunch.
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