Centric Software has announced the launch of Centric AI Studio, a generative AI platform designed to help consumer product brands accelerate product creation, development and commercialization workflows. Fully integrated with Centric PLM, the platform brings AI-powered content generation and visualization capabilities directly into enterprise product lifecycle management processes.
The company said the new platform is built to help brands streamline product workflows, improve collaboration and reduce development friction across design, merchandising, sourcing and digital commerce operations.
Centric Software said the platform extends generative AI capabilities directly into product lifecycle management workflows to help brands move faster from concept development to commercialization.
Unlike standalone AI image-generation tools, Centric AI Studio is designed to connect AI-generated outputs directly to live product data, approval processes and cross-functional operational workflows.
The company stated that traditional product development workflows often rely on fragmented tools, manual coordination and late-stage visualization processes that slow down decision-making and commercialization efforts.
Centric AI Studio is intended to replace those disconnected systems with a unified environment where enterprise teams can collaborate using AI-generated product visuals and operational data in real time.
"Unlike standalone AI tools focused primarily on image generation, Centric AI Studio is purpose-built for operational use across the entire product lifecycle," says Vincent Picou, Chief AI Officer of Centric Software. "By connecting AI-generated outputs to trusted product data and approval workflows within Centric PLM, brands can move beyond disconnected experimentation and confidently scale AI across product creation and commercialization."
The platform is designed for industries including fashion, apparel, footwear, luxury, outdoor products, cosmetics, food and beverage, home goods and multi-category retail.
According to Centric Software, teams can use the platform to:
The company said embedding AI directly into connected workflows allows brands to shift from sequential operations to parallel product development models, improving scalability and operational speed.
Centric AI Studio integrates with Centric PLM to help enterprise product teams streamline development workflows while improving coordination across departments.
The company stated that the platform supports earlier validation processes, faster approvals and reduced rework throughout the product lifecycle.
"Centric AI Studio represents a major leap forward in how consumer products are created, developed and commercialized," says Fabrice Canonge, CEO of Centric Software. "By embedding generative AI directly into the product lifecycle and connecting it to trusted product data and operational workflows, brands can accelerate decisions, reduce development friction and scale commercialization far more effectively. This is not just about generating images faster, it's about transforming product creation into a connected, intelligent and highly scalable process that drives stronger business performance."
Centric AI Studio becomes part of Centric Software’s broader AI-enabled concept-to-commercialization platform for retailers, brands and manufacturers.
The company’s portfolio includes:
Centric Software said the new AI Studio platform is already being used by fashion brands including GANT and g-lab across multiple global markets including the United States, Germany, Türkiye, Sweden and South Africa.
The company also announced an upcoming webinar demonstration showcasing Centric AI Studio capabilities in live enterprise workflows.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, food & beverage, cosmetics & personal care, consumer electronics as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.
Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
Centric Planning & Pricing™, a cloud-native solution powered by Centric AI that unifies planning, pricing and inventory optimization, enabling retailers and brands to increase sell-through, improve margins and optimize inventory efficiency from pre-season through in-season execution.
Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitively and get closer to the consumer, driving up to a 12% increase in average initial price point.
Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning & Pricing, Centric Market Intelligence, Centric Visual Boards, Centric PXM, Centric PIM, Centric DAM, Centric Shoppingfeed® and Centric DSA (including Centric Digital Shelf Analytics) are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.
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