ActiveFence has rebranded as Alice, emerging publicly as the trusted safety and security partner that has protected over 3 billion users and 7 of the world's 10 largest AI foundation models for nearly a decade, serving major platforms and AI labs including Amazon, TikTok, Nvidia, Cohere, and Black Forest Labs.
Quick Intel
For nearly a decade, Alice has operated behind the scenes as the invisible safety layer for the world's largest social platforms and now extends that proven capability to the rapidly expanding landscape of AI-driven communicative technologies. By drawing on extensive intelligence gathered from monitoring abuse across billions of interactions, Alice equips organizations to address emerging risks in generative AI, agents, and human-machine collaboration.
Rabbit Hole: The Core Intelligence Engine At the heart of Alice's capabilities is Rabbit Hole, a proprietary adversarial intelligence engine built from years of global, real-time threat monitoring and expert analysis across cultures and languages. It continuously collects and processes billions of adversarial signals—covering everything from child exploitation material and financial scams to sophisticated prompt-injection techniques and extremist content. This intelligence, derived from live, high-stakes environments, informs Alice's defenses and enables proactive risk mitigation rather than reactive measures.
Unified Safety Across Three Core Pillars Alice delivers comprehensive protection through an integrated suite focused on the evolving threats in communicative tech and AI:
Weaponized AI Defense Alice detects and mitigates real-world abuse tactics used by bad actors, including scams, deepfakes, and manipulation campaigns. Grounded in observed patterns of harm, these defenses protect platforms and applications from exploitation that traditional code-based security cannot address alone.
Interaction Security Context-aware, real-time guardrails and red teaming harden AI systems against misuse, jailbreaks, and adversarial prompts during user interactions. This ensures safe engagement whether users are creating content, collaborating with AI agents, or interacting in generative environments.
Model Integrity Continuous evaluation and governance monitor model outputs for safety, bias, alignment, and policy compliance. As models evolve and new risks emerge, Alice provides drift detection and ongoing assurance to maintain trustworthy behavior over time.
"We've spent eight years learning exactly how humans can abuse tech at the scale of billions. We've tracked how harm emerges, mutates, and spreads across every major social network," said Noam Schwartz, CEO and Co-founder of Alice. "Today, that intelligence is the most valuable asset in AI security and safety. You cannot secure a model with code alone; you need to understand the human malice it will face. Alice is the safety layer for all communicative tech."
Alice's approach enables organizations to identify risks early, strengthen defenses preemptively, and prevent harm from reaching end users. With a track record of safeguarding 3 billion people and supporting leading AI labs, the company now stands as the foundational security layer for the future of human-machine interaction, allowing innovators to advance with confidence.
About Alice
Alice is a trust, safety, and security company built for the GenAI era. For nearly a decade Alice has safeguarded communicative technologies used by 3 billion people to create, collaborate, and interact - whether with each other or with machines. Alice transforms real-world abuse signals into intelligence that secures today's leading enterprises and frontier model labs. Powered by Rabbit Hole, Alice delivers end-to-end safety and security across the AI lifecycle, from model hardening and red-teaming to runtime guardrails and ongoing drift detection. Today, Alice supports UGC platforms, frontier model labs, and enterprises building AI applications and agents worldwide. Our role is to provide the trusted safety and security layer that lets the companies shaping the future of AI advance unafraid.
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