Zudu, an Edinburgh-based digital transformation firm, has doubled its headcount to 23 in 2024 and is on track to achieve £3.5 million in revenue in 2025, with ambitions to reach £10 million by 2027. This growth is fueled by increasing demand for AI-enabled solutions across its diverse client base.
Zudu doubled its workforce to 23 employees in 2024.
Revenue is projected to hit £3.5M in 2025, up from £2.1M in 2024.
The firm targets £10M revenue by 2027, driven by AI solutions demand.
Clients include Asahi, NHS, Scotrail, and the Scottish Government.
New leadership includes Paul Duffy as Managing Director.
Zudu’s ePass software secured a Scottish Government contract.
Zudu, a leader in digital transformation, has seen significant expansion, doubling its headcount to 23 in 2024. The company is forecasting double-digit revenue growth to £3.5 million in 2025, up from £2.1 million in 2024, with a goal of £10 million by 2027. This growth is propelled by surging demand for AI-enabled solutions, as businesses increasingly seek scalable software platforms to enhance operations. Zudu’s expertise in AI integration positions it as a key player in this fast-evolving sector.
To support its growth, Zudu has strengthened its leadership team. Paul Duffy, formerly of ClearSky Logic, was appointed Managing Director, bringing extensive industry experience. Laura McTurk was promoted to Operations Director, and Angus Turner to Commercial Director. Additionally, Iain Valentine, former Managing Director of Whitespace, joined as a strategic adviser. “Inheriting incredibly talented tech and leadership teams is an absolute privilege,” said Paul Duffy, emphasizing Zudu’s readiness to drive AI enablement across sectors.
Zudu specializes in building scalable software platforms that unlock AI’s potential for organizations. “AI is no longer a buzzword - it’s becoming the operating system for modern business,” said CEO James Buchan. “The challenge isn’t just adopting AI tools, it’s integrating them meaningfully into organisations. That’s where Zudu comes in, by bridging the gap between innovation and execution, and ensuring our clients can harness AI responsibly, at scale, and in a way that keeps people at the heart of technology.” The company serves high-profile clients like Asahi, Weir, NHS, and the Scottish Government, showcasing its ability to deliver impactful solutions.
A key achievement for Zudu is the development of ePass, a licensing software for regulators, which secured a Scottish Government contract for the national tobacco and vape register and funeral services register. Developed through the CivTech accelerator program, ePass has been spun off into a standalone company, highlighting Zudu’s ability to create market-ready innovations. “We’re on a mission to redefine digital transformation and support our clients around AI enablement, while being one of the fastest and smartest digital delivery companies around,” said Buchan.
Zudu’s rapid expansion, strategic leadership changes, and focus on AI-driven solutions signal a bright future. By prioritizing human-centric technology and innovation, the company is well-positioned to achieve its £10 million revenue goal while transforming how organizations leverage AI.
Zudu is a multi-award-winning, full-service software development agency headquartered in Dundee with additional offices in London and Edinburgh. Since 2014, our specialist teams have been delivering high-performing digital products, designing and developing innovative software ecosystems, and providing digital transformation consultancy across many modern platforms and technologies. Over the years, we’ve cultivated long-term partnerships with industry leaders including ScotRail, Aviagen, Wood Plc, NHS, Vortex Companies, Young Scot, and more. Our work has also garnered recognition at prestigious awards, events, and conferences including COP26, the Herald Digital Transformation Awards, and the Clutch Global 1000. We go beyond the conventional boundaries of software development. Working with us, your dedicated project team will invest time in understanding your unique goals and aspirations to ensure that our solutions align with your definition of success.
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