ZoomInfo today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a Data & Identity "One to Watch" in The Modern Marketing Data Stack: Governing the Agentic Enterprise. ZoomInfo was identified in Snowflake's report as a "One to Watch" in the Data & Identity Category for the Modern Marketing Data Stack. Now in its fifth year, Snowflake's Modern Marketing Data Stack report reflects a major shift in how marketing organizations operate—from fragmented tools toward AI-driven, agentic systems built on governed data foundations.
ZoomInfo recognized as "One to Watch" in Snowflake Modern Marketing Data Stack Report.
Report draws on insights from 11,500+ Snowflake customers and ecosystem partners.
GTM.AI powered by ZoomInfo's context layer for AI-driven go-to-market.
ZoomInfo data and agents accessible from inside Snowflake AI Data Cloud via MCP and APIs.
ZoomInfo enables account lists, intent plays, and ABM programs against governed data.
Recognized in Data & Identity Category for the Modern Marketing Data Stack.
Dennis Sevilla, Chief Marketing Officer at ZoomInfo, stated: "Revenue teams are rebuilding their stack around AI agents, and they need a data layer that those agents can actually call. GTM.AI is powered by the GTM context layer for ZoomInfo — our audiences, signals, and skills exposed through MCP, APIs, and the marketplace, governed on Snowflake when our customers live there. The 'One to Watch' recognition tells us we're building on the right surface."
ZoomInfo's data, audiences, skills, and agents are now reachable from inside Snowflake AI Data Cloud; no exports, no duplicate copies, no separate identity layer to reconcile. Revenue teams build account lists, intent plays, and ABM programs against ZoomInfo data using the governance, lineage, and access controls their data org has already set up in Snowflake. For the GTM engineers building AI-first revenue stacks, GTM.AI exposes the same data and agents via MCP and APIs, so an agent running in Claude or ChatGPT can call ZoomInfo as easily as a human running a play in GTM Studio.
Denise Persson, Chief Marketing Officer at Snowflake, commented: "ZoomInfo is one of a small number of partners building for the agentic enterprise from the data layer up. Their MCP availability and the GTM.ai marketplace make ZoomInfo's data directly callable by agents — and when those agents run against Snowflake AI Data Cloud, customers get the governance, lineage, and access control they expect on every record. That's why ZoomInfo earned the 'One to Watch' position in this year's Modern Marketing Data Stack."
ZoomInfo is an all-in-one AI GTM Platform that allows sales reps to walk into every call knowing why the deal is moving, who's championing it, and what's likely to happen next. Marketers can describe audiences in plain language and launch plays against accounts that match proven win patterns. The GTM Context Graph, an intelligence layer built on the most comprehensive B2B dataset in the industry, unifies CRM records, conversation transcripts, and behavioral signals. Teams access it through the dedicated GTM Workspace for sellers, GTM Studio for marketers and RevOps, or APIs and MCP in any front-end.
About ZoomInfo
ZoomInfo is an all-in-one AI GTM Platform that helps revenue teams build account lists, intent plays, and ABM programs against governed data. The company's GTM Context Graph unifies the most comprehensive B2B dataset with CRM records, conversation transcripts, and behavioral signals, accessible through dedicated workspaces, APIs, and MCP.
