In a move set to redefine enterprise data management, ZoomInfo, the Go-To-Market Intelligence Platform, has announced a strategic partnership with Markaaz, the global business identity and intelligence platform. This collaboration will create a comprehensive, AI-powered B2B data solution that unifies frontline sales intelligence with enterprise credit and risk data. Launching in January 2026, the integrated platform aims to be the industry's first true end-to-end master data solution, transforming how companies identify, verify, onboard, and manage business relationships globally.
ZoomInfo and Markaaz are partnering to create a unified AI-powered B2B data platform.
The solution integrates ZoomInfo's sales intelligence with Markaaz's global credit and risk data.
It addresses the challenge of fragmented data by combining prospecting, onboarding, and monitoring.
The platform leverages AI agents for automated research, CRM updates, and workflow automation.
The goal is to reduce business onboarding time from weeks to days.
The integrated platform is scheduled to launch for enterprises in January 2026.
A critical pain point for large organizations is the reliance on multiple, disconnected data vendors for sales, marketing, and risk management. This partnership directly addresses this fragmentation by integrating ZoomInfo's real-time commercial insights and intent signals with Markaaz's continuously verified intelligence on over 542 million businesses. The result is a single source of truth that seamlessly connects the entire customer lifecycle, from initial prospecting to compliant relationship management, eliminating data silos.
The platform's efficiency is driven by the synergy of AI and automated workflows. ZoomInfo's AI agents handle tasks like account research, signal monitoring, and CRM data enrichment. This is combined with Markaaz's capabilities in business identity verification, compliance checks, and ongoing risk monitoring. This fusion automates manual processes, dramatically reducing the time and resources required for customer onboarding and management while providing a holistic view of a business's health and status.
The partnership is framed by both CEOs as a fundamental shift in how enterprises access and use B2B data. Hany Fam, Founder and CEO of Markaaz, stated, “ZoomInfo's reach and Fortune 500 relationships give Markaaz the scale to connect trusted businesses worldwide with unmatched speed and precision. Together, we're setting a new benchmark for data management.” Henry Schuck, CEO of ZoomInfo, emphasized that the collaboration eliminates a longstanding compromise for companies, saying, “Enterprise companies have been forced to choose between modern go-to-market platforms and legacy providers of credit and risk data. This partnership eliminates that tradeoff."
ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is a recognized leader in data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications.
Markaaz is the leading global business identity and intelligence platform, connecting verified businesses through superior data, advanced technology, and a trusted global network. With continuously verified intelligence on over 542 million businesses across 200+ countries, Markaaz enables enterprises to prospect, onboard, verify, and monitor business relationships with speed and confidence.
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