ZetaDisplay has acquired retailmediatools, a retail media infrastructure-as-a-service platform, extending its position as a full-service provider for digital signage and retail media. The acquisition creates the first fully integrated retailer-owned media ecosystem, bridging physical in-store influence with digital advertising and giving retailers complete control of their retail media operations.
ZetaDisplay acquired retailmediatools, a Berlin-based retail media infrastructure platform founded in 2021.
The combination creates a complete retail media stack spanning ad serving, campaign management, first-party audience building, and in-store execution across 125,000+ digital screens.
retailmediatools is built on MACH architecture (Microservices, API-first, Cloud Native, Headless) for seamless enterprise integration.
Customers include Finnish retail group SOK, Rossmann (Europe's largest drugstore chain), Flink, Thalia, and Fressnapf.
The acquisition connects online advertising with physical in-store execution for omnichannel retail media capabilities.
retailmediatools will continue operating under its existing brand and product identity.
ZetaDisplay has acquired retailmediatools, a retail media infrastructure-as-a-service platform, extending its position as the full-service provider for digital signage and retail media. The acquisition creates the first fully integrated retailer-owned media ecosystem, bridging physical in-store influence with digital advertising and precision giving retailers complete control of their retail media operations.
The combination brings together ZetaDisplay's experience of managing the infrastructure for over 125,000 digital screens with retailmediatools' modular, API-first platform, creating a complete retail media stack spanning ad serving, campaign management, first-party audience building and in-store execution serving hundreds of millions of ads every month.
Founded in Berlin in 2021, retailmediatools enables retailers to build, operate and scale their own retail media businesses while retaining ownership of their data, advertiser relationships and media business. Designed around a Microservices-based, API-first, Cloud Native SaaS and Headless (MACH) architecture, retailers can deploy individual modules or a complete end-to-end solution that integrates seamlessly into existing enterprise technology environments.
Together, ZetaDisplay and retailmediatools unlock the omnichannel opportunity that many retailers have struggled to realize. While retail media has traditionally focused on digital channels, the combined proposition connects online advertising with physical in-store execution, enabling brands to reach customers seamlessly from mobile and ecommerce through to the point of purchase.
Daniel Nergård, CEO of ZetaDisplay, says:
"We aren't just acquiring technology, we are accelerating a commercial transformation. Retail media represents one of the greatest opportunities for physical retailers to transform existing assets into high-margin, scalable revenue streams. As the market evolves, retailers need solutions that allow them to own their data, their advertiser relationships and their media business.
By bringing together ZetaDisplay's digital signage expertise with retailmediatools' retail media orchestration platform, we are creating a new standard for connected retail ecosystems. Together we can help retailers build, operate and monetize world-class retail media networks that connect online and in-store experiences while delivering measurable commercial value."
Magnus Aufschild, Founder and Chief Product Officer of retailmediatools, adds:
"When we founded retailmediatools, our ambition was to give retailers the technology to build and operate their own retail media businesses without compromising flexibility or control.
As the market has matured, one challenge has become increasingly clear: the technology stack has become fragmented. Hardware, campaign management, content, audience data and commercial performance have traditionally sat in separate systems, making retail media unnecessarily complex.
Our API-first, modular architecture was designed to integrate seamlessly into retailers' existing technology ecosystems, allowing them to build and scale their retail media capabilities at their own pace. Joining ZetaDisplay takes that vision to the next level. By combining our platform with ZetaDisplay's enterprise-scale digital signage expertise, retailers gain a single strategic partner that connects campaign creation, in-store execution and measurement in one integrated retail media ecosystem."
retailmediatools will continue to operate under its existing brand and product identity, ensuring no disruption to current roadmap commitments. retailmediatools serves retailers across Europe and Latin America, who value their first party data and want to future proof their retail media strategy with its API-First retail media infrastructure as a service.
About Retailmediatools
retailmediatools is a hardware-agnostic retail media infrastructure-as-a-service platform that enables retailers to launch and scale high-margin advertising revenue businesses. Built on MACH principles — Microservices-based, API-first, Cloud Native SaaS, and Headless — retailmediatools' modular platform covers ad serving, self-service campaign management, first-party audience building, real-time reporting, and promotion tooling. Customers include Rossmann, S Group, Flink, Thalia and Fressnapf.
About ZetaDisplay
ZetaDisplay is a full-service digital signage solutions provider leading the evolution of digital communication in physical environments. As a full-solution partner, the company simplifies how enterprise organisations create, manage and scale digital communication through a managed service model combining proprietary software, strategic consulting, hardware, systems integration and lifecycle services. Powered by its proprietary software Engage Suite, ZetaDisplay delivers scalable, sustainable solutions that generate measurable business impact across retail, QSR, public and corporate environments. Customers include Coop Norge, Spar Austria Group, Greggs, Fielmann, Arlanda Express, KFC and Volvo.
